After generating nearly $13M in email revenue in only 18 months
Here are 3 things everyone gets wrong about the creative side of email marketing for e-commerce.
Avoid these mistakes so you can make $ for your clients.
THREAD
Here are 3 things everyone gets wrong about the creative side of email marketing for e-commerce.
Avoid these mistakes so you can make $ for your clients.
THREAD
Before you read this, please RT the first tweet so we can blow this up.
ANYONE can make great emails, and I want this to reach an aspiring email marketer.
These are the keys to doing good work, impressing your clients, and making you & your client both richer.
ANYONE can make great emails, and I want this to reach an aspiring email marketer.
These are the keys to doing good work, impressing your clients, and making you & your client both richer.
Mistake #1: You think you need to be an expert copywriter or designer.
You don't need to carefully craft every word and every pixel to be oriented toward getting the sale.
You just need to craft the FEELING of the email in a way that no one else can.
How do you do that?
You don't need to carefully craft every word and every pixel to be oriented toward getting the sale.
You just need to craft the FEELING of the email in a way that no one else can.
How do you do that?
Literally, just talk to your customers like they're human beings.
Be so insanely casual that your audience feels like they're talking to a friend or consuming content on YouTube.
Check this out from Liquid Death. Nothing fancy at all.
Be so insanely casual that your audience feels like they're talking to a friend or consuming content on YouTube.
Check this out from Liquid Death. Nothing fancy at all.
The more human, the better. Make mistakes. Tell dumb jokes. Be AUTHENTIC with your audience.
"Write like you talk" is not just a platitude. Just be you. People can spot fakeness from a mile away.
Also, not every email has to be a sales email. Focus on building a relationship.
"Write like you talk" is not just a platitude. Just be you. People can spot fakeness from a mile away.
Also, not every email has to be a sales email. Focus on building a relationship.
Mistake #2: You think you need to know how to code.
Email development is a good skill to have, but you don't need to do that in order to create stunning emails.
In Klaviyo, you can upload image files from a tool like Figma, XD, Photoshop, or Canva and send it that way.
Email development is a good skill to have, but you don't need to do that in order to create stunning emails.
In Klaviyo, you can upload image files from a tool like Figma, XD, Photoshop, or Canva and send it that way.
For 9 or 10 figure companies with millions of people on their email list, the process is a little bit different.
They develop emails with code because it's more adaptable to the different hosts and devices that their users may have.
But for a 7 fig e-com store? Not necessary.
They develop emails with code because it's more adaptable to the different hosts and devices that their users may have.
But for a 7 fig e-com store? Not necessary.
This stunning email created by the team at Structured Agency was most likely done with drag & drop image files. If this is possible without code, your emails can look just like this, too.
Mistake #3: You think you can get by with plain text only.
This is a debate I've had with a number of different marketers, and the smartest ones agree with me (wink wink).
Plain text emails are a TOOL, not a strategy in itself.
There are a few things that everyone gets wrong.
This is a debate I've had with a number of different marketers, and the smartest ones agree with me (wink wink).
Plain text emails are a TOOL, not a strategy in itself.
There are a few things that everyone gets wrong.
Plain text is good for:
- messages from the founder/team
- pattern breakers
- last-minute emergency emails
If you do plain text every time, it loses its magic.
- messages from the founder/team
- pattern breakers
- last-minute emergency emails
If you do plain text every time, it loses its magic.
When the "founder" wants to address the audience, it appears more authentic in plain text.
When you want to change the way you interact with your audience (1-2x a month MAX), go plain text.
When you don't have time to design a real email, go plain text.
When you want to change the way you interact with your audience (1-2x a month MAX), go plain text.
When you don't have time to design a real email, go plain text.
A well-designed email creates a sense of community and solidarity around your brand.
Remember: the point of marketing is to instill a feeling in your audience.
Whether you like it or not, a GOOD design will do that for your brand/client.
Remember: the point of marketing is to instill a feeling in your audience.
Whether you like it or not, a GOOD design will do that for your brand/client.
BEFORE YOU SCROLL, read this.
I've only just scratched the surface with explaining email creatives.
The creative aspect of your emails can make or break your bottom line.
Guys like Chase Dimond and Jack White would agree with me on this. They've done it themselves.
I've only just scratched the surface with explaining email creatives.
The creative aspect of your emails can make or break your bottom line.
Guys like Chase Dimond and Jack White would agree with me on this. They've done it themselves.
If this thread hits 100 RTs by Friday, I'll drop the mini-course I created for this.
The price will be SUPER accessible for anyone (even if you're just starting), and it'll give you at LEAST a 10x ROI if used correctly.
A good email creative (copy and design) is EVERYTHING.
The price will be SUPER accessible for anyone (even if you're just starting), and it'll give you at LEAST a 10x ROI if used correctly.
A good email creative (copy and design) is EVERYTHING.
To ensure that we can get this info out to you before the holidays, RT the first tweet to spread this.
After nearly $13M in email revenue, I've spent thousands of hours thinking about how to optimize this.
You can learn how to create amazing emails in just days w this method.
After nearly $13M in email revenue, I've spent thousands of hours thinking about how to optimize this.
You can learn how to create amazing emails in just days w this method.
This mini-course will take someone from $0 to 6 figures next year.
Keep an eye on this tweet. We might hit 100 RTs just in time.
See you all soon.
Keep an eye on this tweet. We might hit 100 RTs just in time.
See you all soon.
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