Selling a product or service = $
Selling an offer = $$$$$
Unfortunately, most people don’t know the difference, and they miss out on thousands or millions of dollars in profits every year.
Let’s make sure you’re not one of them.
Keep reading…
// THREAD //
Selling an offer = $$$$$
Unfortunately, most people don’t know the difference, and they miss out on thousands or millions of dollars in profits every year.
Let’s make sure you’re not one of them.
Keep reading…
// THREAD //
Before we get started, I just want to say that I love writing these threads and giving value to my followers.
And I’d love it even more if you like/RT the first tweet to spread the word.
Thank you! 🤝
And I’d love it even more if you like/RT the first tweet to spread the word.
Thank you! 🤝
First, some quick definitions:
1. Product/Service - The thing that you sell
2. Offer - What the product/service does for your customers/clients
Offers are like products/services but more comprehensive and persuasive.
1. Product/Service - The thing that you sell
2. Offer - What the product/service does for your customers/clients
Offers are like products/services but more comprehensive and persuasive.
The way to turn your product/service into an offer is by asking questions.
Here are some examples:
- How does it work?
- Is it unique in any way?
- Do you offer a refund guarantee?
- What transformation does it deliver?
- How is it better than similar products?
Here are some examples:
- How does it work?
- Is it unique in any way?
- Do you offer a refund guarantee?
- What transformation does it deliver?
- How is it better than similar products?
A product/service is just a product/service.
An offer is a combination of…
- Benefits
- Features
- Uniqueness
- Mechanism
- Transformation
- Terms/conditions
- And a lot more
You make your offer irresistible by compiling this information and presenting it persuasively.
An offer is a combination of…
- Benefits
- Features
- Uniqueness
- Mechanism
- Transformation
- Terms/conditions
- And a lot more
You make your offer irresistible by compiling this information and presenting it persuasively.
Let’s do some examples.
Product:
A smartphone.
Offer:
A smartphone with a professional-quality camera that turns amateurs into artists. It’s 100% waterproof, every purchase comes with free headphones, and we offer a 2-year warranty.
Product:
A smartphone.
Offer:
A smartphone with a professional-quality camera that turns amateurs into artists. It’s 100% waterproof, every purchase comes with free headphones, and we offer a 2-year warranty.
Service:
A haircut.
Offer:
Affordable haircuts and colorings for financially-savvy women who don’t want to get ripped off at overpriced salons. 10% of all profits go to breast cancer charities.
I could write these all day, but you get the idea.
A haircut.
Offer:
Affordable haircuts and colorings for financially-savvy women who don’t want to get ripped off at overpriced salons. 10% of all profits go to breast cancer charities.
I could write these all day, but you get the idea.
TLDR:
A product/service is a simple, boring description of what you sell.
An offer is a comprehensive, persuasion description.
Sell a product or service, and you’ll struggle.
Sell a well-constructed offer, and you’ll crush it.
A product/service is a simple, boring description of what you sell.
An offer is a comprehensive, persuasion description.
Sell a product or service, and you’ll struggle.
Sell a well-constructed offer, and you’ll crush it.
Offer construction is one of the many topics I cover in Make Them Convert, a course I put together after writing over 10,000 Facebook ads.
Tap the link below to get your copy instantly:
immarkwilliam.gumroad.com
Tap the link below to get your copy instantly:
immarkwilliam.gumroad.com
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