9 exciting ways to sell a boring product:
The fact that you're selling something boring doesn't mean it has to be seen as boring
It's all about the story you tell:
It's all about the story you tell:
1. Founder's Story
Do you have a cool rags-to-riches story?
Use it as a marketing tactic
Do you have a cool rags-to-riches story?
Use it as a marketing tactic
2. Meet The Team
Everyone likes to feel like they're talking to humans, not companies
Show them how "this team is working hard from all over the world to get you the ugliest Christmas sweaters on time"
Everyone likes to feel like they're talking to humans, not companies
Show them how "this team is working hard from all over the world to get you the ugliest Christmas sweaters on time"
3. Employee's Story
Same as founder. But this one hits even harder.
Same as founder. But this one hits even harder.
4. Testimonials
People trust other people, so leverage it.
Pro tip: Make your testimonials feel genuine
Less "I highly recommend xyz..."
More "holy shit dude this is amazing"
People trust other people, so leverage it.
Pro tip: Make your testimonials feel genuine
Less "I highly recommend xyz..."
More "holy shit dude this is amazing"
5. Incentive to Reply
Maybe if they reply with their astrological sign, you'll send them the necklace that most Scorpios buy (that helps them attract xyz)
Be creative bro
Maybe if they reply with their astrological sign, you'll send them the necklace that most Scorpios buy (that helps them attract xyz)
Be creative bro
6. Problem-Solution Story
Paint your product as the solution to a pressing problem
Paint your product as the solution to a pressing problem
7. Customer highlight
Everyone has a certain "superfan" that will buy anything they put out.
Use the shit out of their testimonials.
Everyone has a certain "superfan" that will buy anything they put out.
Use the shit out of their testimonials.
8. How-To Tips
This is why those DIY videos explode on YouTube:
People like to create things.
Show them how YOUR product leads to THEIR masterpiece.
This one is underrated...
This is why those DIY videos explode on YouTube:
People like to create things.
Show them how YOUR product leads to THEIR masterpiece.
This one is underrated...
9. Incentive to refer
If they buy this, they can give one away for free.
Or refer this and you get X% off your next purchase
Or send this link to 5 people and you get $50 off next time
Be creative bro
If they buy this, they can give one away for free.
Or refer this and you get X% off your next purchase
Or send this link to 5 people and you get $50 off next time
Be creative bro
The real magic is when you stack these stories together and create brand new ways to market
Because that's what the best marketers are:
They're creative bro
Because that's what the best marketers are:
They're creative bro
Thanks for reading!
If you'd like to see more content like this, please like + comment the top tweet.
And feel free to DM me any questions you have
Talk soon,
Phil.
If you'd like to see more content like this, please like + comment the top tweet.
And feel free to DM me any questions you have
Talk soon,
Phil.
P.S.
If your Black Friday didnβt go so well, donβt worry.
We got 3 open spots for anyone who wants to make December different.
(This is what we used for 200+ stores with a 99% success rate)
gotetra.co
If your Black Friday didnβt go so well, donβt worry.
We got 3 open spots for anyone who wants to make December different.
(This is what we used for 200+ stores with a 99% success rate)
gotetra.co
If you're an ecom store that wants to make more money in December than you made in Black Friday, you're in luck
We have the last 4 spots open for the process we've used for 200+ stores with 99% success rate with
Book a free call here:
gotetra.co
We have the last 4 spots open for the process we've used for 200+ stores with 99% success rate with
Book a free call here:
gotetra.co
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