You are manipulated every day with psychology.
Here are the 12 strongest triggers that influence people.
(& how you can use them too)
\\ THREAD //
Here are the 12 strongest triggers that influence people.
(& how you can use them too)
\\ THREAD //
Copywriting is psychology hidden as writing.
To influence your readers…
You need to hit juuust the right buttons.
Here’s how you press them:
To influence your readers…
You need to hit juuust the right buttons.
Here’s how you press them:
1. Feeling of Ownership
People like to have stuff.
You should paint a picture:
Make your prospects imagine how the product/service will feel.
Play on emotions as much as possible.
People like to have stuff.
You should paint a picture:
Make your prospects imagine how the product/service will feel.
Play on emotions as much as possible.
2. Trust
People want to feel comfortable with you.
The easiest way to build trust?
Admit your weaknesses.
You will feel more real & relatable.
People want to feel comfortable with you.
The easiest way to build trust?
Admit your weaknesses.
You will feel more real & relatable.
3. Authority
People want to do business with the expert.
The more you:
- give free value
- have testimonials
- have experts endorse you
The higher your authority will be.
People want to do business with the expert.
The more you:
- give free value
- have testimonials
- have experts endorse you
The higher your authority will be.
4. Justify
People buy based on emotion...
But justify with logic.
Start your copy with benefits.
And end with features.
People buy based on emotion...
But justify with logic.
Start your copy with benefits.
And end with features.
5. Consistency
People can tell when your copy is all over the place.
Be consistent with your message.
If you have 3 different angles and 5 CTA’s?
You lost your prospect.
People can tell when your copy is all over the place.
Be consistent with your message.
If you have 3 different angles and 5 CTA’s?
You lost your prospect.
6. Agreement
People are funny:
You tell them things that they agree with…
And they will trust you.
Write your copy so that readers keep thinking “Yes”.
People are funny:
You tell them things that they agree with…
And they will trust you.
Write your copy so that readers keep thinking “Yes”.
7. Desire to Belong
People are social animals.
We want to be part of groups.
Always make buying feel like your prospect will get access to an exclusive group.
Answer me this:
Why do you want a Lamborghini? Is it for the features? Or to belong?
People are social animals.
We want to be part of groups.
Always make buying feel like your prospect will get access to an exclusive group.
Answer me this:
Why do you want a Lamborghini? Is it for the features? Or to belong?
8. Curiosity
People want information that benefits them.
Curiosity is your magnet,
It’s what gets people hooked to your copy.
And keeps them reading and reading and reading.
Use curiosity THROUGHOUT your copy – not just in the hook.
People want information that benefits them.
Curiosity is your magnet,
It’s what gets people hooked to your copy.
And keeps them reading and reading and reading.
Use curiosity THROUGHOUT your copy – not just in the hook.
9. Rarity
People value rare items higher than common items.
Let’s say you’re at an auction…
Would you rather sell a watch that:
- is 1 of 15 in the world
- is 1 of 100k in the world
Easy choice.
People value rare items higher than common items.
Let’s say you’re at an auction…
Would you rather sell a watch that:
- is 1 of 15 in the world
- is 1 of 100k in the world
Easy choice.
10. Instant Gratification
People are impatient.
They want everything NOW.
The shorter the time between purchase and getting the benefits…
The more valuable your offer.
People are impatient.
They want everything NOW.
The shorter the time between purchase and getting the benefits…
The more valuable your offer.
11. Guilt
People desire to be good.
If your family’s future is uncertain after your death…
You’d feel guilty about not getting life insurance.
Guilt drives action.
People desire to be good.
If your family’s future is uncertain after your death…
You’d feel guilty about not getting life insurance.
Guilt drives action.
12. Specificity
Being specific in your copy builds Authority.
If you go into detail on how it works.
Your readers can tell you know your stuff.
And they will feel more comfortable buying from you.
Being specific in your copy builds Authority.
If you go into detail on how it works.
Your readers can tell you know your stuff.
And they will feel more comfortable buying from you.
Conclusion:
1. Ownership
2. Trust
3. Authority
4. Justify
5. Consistency
6. Agreement
...
1. Ownership
2. Trust
3. Authority
4. Justify
5. Consistency
6. Agreement
...
...
7. Desire to Belong
8. Curiosity
9. Rarity
10. Instant Gratification
11. Guilt
12. Specificity
7. Desire to Belong
8. Curiosity
9. Rarity
10. Instant Gratification
11. Guilt
12. Specificity
If you enjoyed this thread…
Please RT the first Tweet.
If you don’t, it means I wasted 2 hours that I could’ve spent with my parents (which trigger is this :) )
If you enjoy these threads – follow me @arrowmvn.
I will be releasing more & more in 2022.
Please RT the first Tweet.
If you don’t, it means I wasted 2 hours that I could’ve spent with my parents (which trigger is this :) )
If you enjoy these threads – follow me @arrowmvn.
I will be releasing more & more in 2022.
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