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Bruno | Einstein of Marketing
Bruno | Einstein of Marketing

@bruno_nwogu

12 tweets 26 reads Dec 29, 2021
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Many affiliate marketers don’t do this…
It’s easily why they struggle.
Why their ads don’t convert
Why their copy sucks
And why their content doesn’t get engagement.
What is it?
It’s the first thing you do before you start a marketing campaign.
Book mark this and read on
I’ll tell you what it is shortly.
But hear this first.
I’ll delete this thread in 28hrs or less.
So better read, RT and take notes.
Now..
Before you start any marketing campaign you must use the GCT formula.
Goals
Content or copy
Targeting
First thing is to know your goal.
Is this for awareness? Conversion? Authority building etc?
Be crystal clear on it
Now to what this secret is.
In marketing it’s called
“A customer avatar”
A customer avatar is a fictional character of whom your marketing campaign is targeted to.
Many companies have different ways they do it.
But generally when you build a customer avatar you are
Directing your message to one individual.
What do I mean?
Since majority of you are promoting the 72IG.
Let’s use that as an example.
What is the first thing you do before any promotion?
Answer this question
“Who exactly is this for”
Now most organizations give this character a name.
So we can say
This product is for Ciroma Adekunle
Then we ask
Who is Ciroma Adekunle?
Where does he live?
Age?
What does his routine look like?
Where does he spend time on?
Where can we find him?
But. Wait.
There’s more
We now ask deeper questions
What is his biggest fear?
What is his biggest pain point?
Why is he trying to avoid this pain?
What has he possibly tried?
What are his objections?
What can we say? Or show him to believe us?
What is his dream desire?
We can go deeper
Who are those he trusts the most?
What are his sources of
Information?
Reason is?
Marketing is persuasion
And if you can influence or align with what or who your target audience already believes or trust?
Jackpot baby.
If you do this well.
You should have a specific person in mind.
Such that you can almost see the person if you came across them.
This would help your
1. Copy - you know what to say
2. Ads targeting - you know where to find him
3. Offer - you know what to convince him.
Do this well.
And you’re easily ahead of 95% of affiliate marketers
So before you run a marketing campaign
Ensure you’ve built your customer avatar.
And just so you know
You can have more than one customer avatar.
And one last important thing
And it’s vital you do this..
what is it?
Follow @bruno_nwogu for more tweets on sales, marketing and everything in between.
and just before you go.
Rt this first tweet.
Thread is deleted in 28 hrs.
time starts now.
hey.. since you liked this tweet, why don’t we connect on WhatsApp?
Here click this link, it will lead you straight to my WhatsApp
tinyurl.com
tinyurl.com

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