Arnaud Belinga
Arnaud Belinga

@ArnaudBelingaCX

13 Tweets 5 reads Jan 11, 2022
$6 million ARR without funding in under 4 years ๐Ÿคฏ
Top 10 takeaways from VEED's inspiring story to use for your startup
A thread ๐Ÿงต
1/ Don't quit if rejected by YC
@sab8a and his co-founder got rejected by YC.
They got rejected because they were no charging users at the time.
This painful experience forced them to charge users and it worked.
Never give up folks, you need to be mentally strong.
2/ Take care of early adopters
For their first 50 paid users, they took a personalized picture.
Taking care of early adopters is important.
You want them to root for you not for 1 month but for years and the VEED team knew that.
3/ Road to 200 paid users
Initially, VEED was not charging users.
It was a free product with about 35K MAU and were growing 60% month over month.
Then, they added a paid plan achieved ยฃ1,000 MRR in 6 weeks.
If you can afford it, use this strategy.
4/ Road to 50 000 users
They achieved this number WITHOUT any marketing budget.
- They posted a lot in startup directories (IH, betalist, etc)
- They built free tools and shared it on Reddit for example
- They leveraged their network on LinkedIn
5/ Use Quora
Sabba went heavy on Quora.
He achieved more than 408 000 content views with 139 answers.
In the early days, answering questions in the niche of your product can be super powerful, take advantage of this because not many people use it properly.
6/ SEO to grow
SEO has been their main acquisition channel.
They realized that the traffic from the competition was coming from SEO thanks to Similar Web.
So early on, they learned SEO from scratch. Their SEO strategy is similar to Canva, with strong backlinks and many pages.
7/ Launch a lot on Product Hunt
They launched multiple times on Product Hunt.
They launched guides, free products, new features and so on. All related to VEED obviously which gave VEED even more backlinks to increase the SEO ranking.
8/ Launch a Youtube Channel
They have right now 37k subs.
You might think it's not a lot BUT for a SaaS, it's MASSIVE.
Most popular videos average 500 000 views.
9/ Surround yourself with doers
VEED's founders took part into a London startup community.
They also took part of @MicroConf
Surrounding yourself with like-minded people is essential to success.
Learn from people just above you and share with people just under you.
10/ Pros/cons of being an open startup
In a recent blog post, Sabba said they decided to no longer their growth.
The main reason is that when you reach a certain ARR/MRR point, it can be detrimental regarding competitors and bring too much new entrants.
TL;DR
1/ Don't quit if rejected by YC
2/ Take care of early adopters
3/ Road to 200 paid users
4/ Road to 50 000 users
5/ Use Quora
6/ SEO to grow
7/ Launch a lot on Product Hunt
8/ Launch a Youtube Channel
9/ Surround yourself with doers
10/ Pros/cons being an open startup
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