8 Tweets 9 reads Jan 15, 2022
The top 5 ads of all time, based on:
1. Creativity
2. Big Idea
3. Copy
4. Message
5. Magic
Thread:
1) Omega Speedmaster
Creativity: 10
Big Idea: 10
Copy: 10
Urgency: 5
Magic: 10
This is my favorite ad of all time. So good that it made me buy one.
Yes, I am VERY biased.
2) They Laughed When I Sat Down At The Piano, But Then I Started To Play
Creativity: 9
Big Idea: 8
Copy: 10
Urgency: 7
Magic: 9
I love this ad because it knows the customer doesn't want to play music:
They want to impress.
3) The $2 Billion Wall Street Letter
Creativity: 9
Big Idea: 10
Copy: 10
Urgency: 9
Magic: 9
This is called "indirect copy". When your potential customer doesn't know what your product is, you can't just go in and say "40% off!"
You need to lure them in with a story:
4) P90X
Creativity: 8
Big Idea: 9
Copy: 10
Urgency: 10
Magic: 8
First infommercial on the list. Absolutely incredible at pointing out the pain and wanting you to *want* to work out.
Pretty sure I called when I was a kid.
(skip to second 40):
youtube.com
5) Nobody's Perfect
Creativity: 10
Big Idea: 10
Copy: 8
Urgency: 5
Magic: 8
This is more of a "branding" move to let you know who's the superior car.
And it worked.
Tips:
- Go on swiped.co to get inspired
- Study Facebook Ads Library
- Create a random email address and subscribe to the best email lists. Study them.
- Study ads that made you buy. Why?
- Follow @onejkmolina for writing + persuasion + online business ;)
Thanks for reading!
Share what's your favorite ad of all time in the comments.
Good ads are always welcomed.
P.S.
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