If we do that, it could result in additional US$400 million revenue or more in the industry in the next three years,'' he said
The Minister said a scientific audience measurement system is also critical to the success of the DSO, adding: ''The existing model will never allow Nigeriaโs Creative Industry to reach its full potential.
It stunts the quality of the content that can be created and also limits the capacity of television platforms to invest in dynamic contents that consumers will be attracted to.''
He charged the Task Force to Identify best practice audience measurement system that will support the sustainable growth of the Nigerian Creative and Entertainment Industry;
supervise the established framework for supporting the sustainability of the audience measurement system, independent of the @NigeriaGov ;
and recommend a payment and disbursement framework among the key stakeholders in the industry, that is; Broadcasting Organizations of Nigeria (BON), Media Independent Practitioners
Association of Nigeria (MIPAN) and Advertisers Association of Nigeria (ADVAN).
Association of Nigeria (MIPAN) and Advertisers Association of Nigeria (ADVAN).
Alhaji Mohammed also challenged the Task Force to urgently grow the Nigerian television advertisement market to two or three times its
current size.
current size.
Responding, the Task Force Chairman, Mr. Ogunkoya, promised that his panel would take the charge by the Minister very seriously, adding: 'โIf we get this right, we would have done the industry and the nation proud.''
Other members of the Task Force are Mr. Femi Adelusi, Mr. Steve Babaeko, Mrs. Bunmi Adeniba, Mrs Jibe Ologe, Mr. Yinka Oduniyi, Mr Guy Murray Bruce, Ms Kadaria Ahmed, Mrs. Pauline Ehusani, Mrs.Ijedi Iyoha,
Alhaji Garba Bello Kankarofi, Mrs. Sa'a Ibrahim, Mr. Mahmoud Ali-Balogun, Mr. Obi Asika and Mr. Joe Mutah (Secretary)
Segun Adeyemi
Special Assistant To The President (Media)
Office of the Minister of Information and Culture
Abuja
18Jan. 2022
Segun Adeyemi
Special Assistant To The President (Media)
Office of the Minister of Information and Culture
Abuja
18Jan. 2022
PICTURES
PIC 1. L-R: Registrar and Chief Executive of @apconofficial, Dr. Olalekan Fadolapo; HMIC, Alh. Lai Mohammed, and the DG, @nbcgovng , Mallam Balarabe Ilelah, at the inauguration of the Audience Measurement Task Force in Abuja Tuesday.
PIC 1. L-R: Registrar and Chief Executive of @apconofficial, Dr. Olalekan Fadolapo; HMIC, Alh. Lai Mohammed, and the DG, @nbcgovng , Mallam Balarabe Ilelah, at the inauguration of the Audience Measurement Task Force in Abuja Tuesday.
PIC 2: ย The Minister of Information and Culture, Alhaji Lai Mohammed (middle), and members of the Audience Measurement Task Force, after their inauguration in Abuja Tuesday.
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