"40% of startups will DIE if they don't figure out how to use new technologies." β Cisco's ex-CEO
Windsor, women's fashion store (founded in 1937), realised this early.
They used Image SEO as their main marketing tool & got 2.4M organic traffic!
Learn Image SEO from Windsorπ§΅
Windsor, women's fashion store (founded in 1937), realised this early.
They used Image SEO as their main marketing tool & got 2.4M organic traffic!
Learn Image SEO from Windsorπ§΅
Here, we'll cover -
1. Why images are key to SEO in the fashion industry
2. Windsor Store's approach β what did they do?
3. And, what impact did this have?
Thread continues below π
Learn actionable lessons from real entrepreneurs on Instagram now!
instagram.com
1. Why images are key to SEO in the fashion industry
2. Windsor Store's approach β what did they do?
3. And, what impact did this have?
Thread continues below π
Learn actionable lessons from real entrepreneurs on Instagram now!
instagram.com
1/ Images are key to SEO in the fashion industry
Windsor had its digital debut with online store in 1998.
At the time, e-commerce was very new. But Windsor focused on SEO early on.
They got the basics right:
- Keyword research
- On-page SEO
- Fixing technical issues
(contd.)
Windsor had its digital debut with online store in 1998.
At the time, e-commerce was very new. But Windsor focused on SEO early on.
They got the basics right:
- Keyword research
- On-page SEO
- Fixing technical issues
(contd.)
While this helped, they were still waiting for a breakthrough moment.
Windsor realised that fashion is an industry where people buy what they see.
So, naturally, images have an important role to play.
This is where the idea of focusing on image SEO came in!
(contd.)
Windsor realised that fashion is an industry where people buy what they see.
So, naturally, images have an important role to play.
This is where the idea of focusing on image SEO came in!
(contd.)
Consider this β 500K+ users in the US search for 'dresses' in a month!
The bulk of the top results includes images.
Now, you'd hope the images on your site also rank at the top positions.
But, not any image can do that β you've to meet certain criteria by Google first.
The bulk of the top results includes images.
Now, you'd hope the images on your site also rank at the top positions.
But, not any image can do that β you've to meet certain criteria by Google first.
2/ What did they do?
Let's breakdown their product page to learn how Windsor did image SEO
1. Alt Tag
- The alt tag "Amanda Open Back Embellished Mini Dress" appears 16 times on this page.
- This helps Google identify the target keyword and what the image is about.
(contd.)
Let's breakdown their product page to learn how Windsor did image SEO
1. Alt Tag
- The alt tag "Amanda Open Back Embellished Mini Dress" appears 16 times on this page.
- This helps Google identify the target keyword and what the image is about.
(contd.)
2. Format
The images are in JPEG format - this helps because
- it has good browser support
- can be compressed easily
3. Size
- striking a balance between quality and size is very important.
- WebP and JPEG images serve this purpose
(contd.)
The images are in JPEG format - this helps because
- it has good browser support
- can be compressed easily
3. Size
- striking a balance between quality and size is very important.
- WebP and JPEG images serve this purpose
(contd.)
4. Lazyload
- loads images when they appear on the page
- makes sure your page loads quickly
5. Location
- Windsor stores its images in Shopify's CDN folder.
- these images are properly categorized in folders so they can be accessed later
(contd.)
- loads images when they appear on the page
- makes sure your page loads quickly
5. Location
- Windsor stores its images in Shopify's CDN folder.
- these images are properly categorized in folders so they can be accessed later
(contd.)
6. Responsiveness
- This is to ensure your page loads seamlessly on all devices
- Windsor makes sure that all images adjust to the screen size.
7. File name
- Ideally, file names should be more descriptive.
- Windsor misses the mark here with file names like "05001-0771_1_750x"
- This is to ensure your page loads seamlessly on all devices
- Windsor makes sure that all images adjust to the screen size.
7. File name
- Ideally, file names should be more descriptive.
- Windsor misses the mark here with file names like "05001-0771_1_750x"
3/ And, what impact did this have?
Windsor store has 504K keywords ranking in the US alone!
Of that 74% or 404K results are images.
Incredible, right?
So a simple effort helped Windsor Store gain massive results β that's the power of SEO for you!
Windsor store has 504K keywords ranking in the US alone!
Of that 74% or 404K results are images.
Incredible, right?
So a simple effort helped Windsor Store gain massive results β that's the power of SEO for you!
If you liked what you read,
1) Give us a follow
2) Retweet the first tweet :)
1) Give us a follow
2) Retweet the first tweet :)
Loading suggestions...