Just parted ways with a client.
We were getting them an 8% meeting booked rate using cold email only.
By the time they left it had dropped to 0.5%.
Here's what happened.
(Incredible niche you can target included)
>>>THREAD<<<
We were getting them an 8% meeting booked rate using cold email only.
By the time they left it had dropped to 0.5%.
Here's what happened.
(Incredible niche you can target included)
>>>THREAD<<<
An 8% meeting booked rate is pretty insane.
For every 100 companies we contacted 8 would agree to a meeting.
Extremely hard number to hit using cold email only.
Usually average and happy with 2-5%.
How did we do it?
For every 100 companies we contacted 8 would agree to a meeting.
Extremely hard number to hit using cold email only.
Usually average and happy with 2-5%.
How did we do it?
As is always the case results depend on..
- Offer
- Targeting
- Case studies
Simple formula.
Offer + Targeting + Case Studies = Winner/Loser
- Offer
- Targeting
- Case studies
Simple formula.
Offer + Targeting + Case Studies = Winner/Loser
What was their offer?
Facebook ads - very generic and popular offer.
Or so you think.
Targeting?
This is where the secret is. Their targeting was an absolute dream for a service like mine.
NOBODY else is targeting this niche.
Facebook ads - very generic and popular offer.
Or so you think.
Targeting?
This is where the secret is. Their targeting was an absolute dream for a service like mine.
NOBODY else is targeting this niche.
Now.
I'm not just going to blurt it out.
Interested in hearing what it is?
Simply make sure you're following me @tomegretton and retweet the first tweet in this thread.
It will be in your dms right away.
I'm not just going to blurt it out.
Interested in hearing what it is?
Simply make sure you're following me @tomegretton and retweet the first tweet in this thread.
It will be in your dms right away.
Case Studies - a boat load of relevant case studies gave us this..
Generic offer + STARVING market + lots of case studies = winner
Why is it a winner?
Generic offer is made a very unique offer because nobody else is selling it to this market.
That's why it's a winner.
Generic offer + STARVING market + lots of case studies = winner
Why is it a winner?
Generic offer is made a very unique offer because nobody else is selling it to this market.
That's why it's a winner.
8% meeting booked rate. Incredible.
They weren't just booking meetings for fun.
They were closing deals too.
But it didn't last long..
They weren't just booking meetings for fun.
They were closing deals too.
But it didn't last long..
Did everyone start targeting this gold mine of a niche?
Nope.
2 months in the client says this.
"We want to change niche".
🤦♂️
Nope.
2 months in the client says this.
"We want to change niche".
🤦♂️
WHY?
"We like working with this other one"
What niche?
"Online furniture stores."
Oh no.
"We like working with this other one"
What niche?
"Online furniture stores."
Oh no.
Tried telling them it was a bad idea.
Looking back I should've stopped working with them the moment they said it.
Still early days in my business so I went along with it.
They had 1 case study. It was pretty good.
Looking back I should've stopped working with them the moment they said it.
Still early days in my business so I went along with it.
They had 1 case study. It was pretty good.
Rolled out campaigns. Similar messaging just altered to fit the new niche.
Let's now check back with our results formula.
Offer - Facebook ads
Targeting - online furniture stores
Case studies - 1
Let's now check back with our results formula.
Offer - Facebook ads
Targeting - online furniture stores
Case studies - 1
Generic offer + heavily targeted market + no results = loser.
Results were horrific.
Even tried adding loom videos into follow ups. Still nothing.
200 brands contacted to book 1 meeting.
Our 8% meeting booked rate had turned into 0.5%.
Results were horrific.
Even tried adding loom videos into follow ups. Still nothing.
200 brands contacted to book 1 meeting.
Our 8% meeting booked rate had turned into 0.5%.
We parted ways. Still on good terms but wasn't worth the time and they wanted to look at it in-house.
Before working with anyone it's crucial that we look at how they fit into the formula.
It's simple but very effective.
Offer + Targeting + Case Studies = ?.
Before working with anyone it's crucial that we look at how they fit into the formula.
It's simple but very effective.
Offer + Targeting + Case Studies = ?.
Results are 90% down to who you work with.
Only take on a client if you are absolutely certain you will be able to get them results.
Difficult to say no when first starting out but it will benefit you long term.
Only take on a client if you are absolutely certain you will be able to get them results.
Difficult to say no when first starting out but it will benefit you long term.
Follow me @tomegretton if you want to see more tweets & threads about outbound/cold email.
Remember if you follow and RT the first tweet in this thread I'll send you the gold mine niche for you to target.
Remember if you follow and RT the first tweet in this thread I'll send you the gold mine niche for you to target.
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