We have been so thrilled on yesterday's launch of our brand new App experience, new brand identity & of course setting the stage for the launch of ET Money Genius. This is not just any other update. Almost every fabric of our App has been revamped for good, grounds up. Here's a๐งต
The new App is a leap towards deepening our commitment to making investment work better than ever, for you. While ET Money has always been about building capabilities that deliver intelligence to help you make informed decisions. With Genius, we have gone a step further๐
And youโll notice that all the changes weโve made revolve only around ๐ฌ๐ข๐จ.
Let us tell you about the changes you will now see on the App. They will all bring together the new way in which wealth creation and management are experienced in the country.
Firstly, from ๐๐ง๐ ๐ข๐ก๐๐ฌ ๐๐ผ ๐๐ง ๐ ๐ผ๐ป๐ฒ๐. You might have noticed this change above in the way we spell ourselves. Why? Because that is how you, our users spell us. So we adopted it.
Here is our new logo ๐ง๐ต๐ฒ ๐ช๐ต๐ฒ๐ฒ๐น ๐ผ๐ณ ๐ช๐ฒ๐ฎ๐น๐๐ต. The new logo keeps you at the center and brings together all aspects that you manage your wealth with.
๐ง๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ถ๐๐๐ถ๐ฐ ๐๐ฎ๐ฟ๐ธ ๐ง๐ต๐ฒ๐บ๐ฒ. With an eye on the future, the new dark theme helps you focus on your investments & their performance while reducing eye strain when you use the App.
The new brand colors of ๐ ๐ผ๐ป๐ฒ๐ ๐๐ฟ๐ฒ๐ฒ๐ป, with sharper ๐๐น๐ฎ๐ฐ๐ธ ๐ฎ๐ป๐ฑ ๐ช๐ต๐ถ๐๐ฒ, exude clarity, boldness, and yet calmness you always want in a wealthy you. Even our new font, Cabinet Grotesk was chosen as the font that perfectly symbolizes ๐ฐ๐ผ๐ป๐ณ๐ถ๐ฑ๐ฒ๐ป๐ฐ๐ฒ.
You will also start to see some sleek motion graphics & new visuals across the App that are aimed at making you ๐น๐ถ๐๐ฒ ๐๐ต๐ฒ ๐ณ๐ผ๐ฟ๐๐ฎ๐ฟ๐ฑ ๐บ๐ผ๐๐ฒ๐บ๐ฒ๐ป๐ you undertake towards your life goals, each time you use the App.
Finally, investing intelligence we were talking about. Introducing ET Money Genius. A one of its kind membership service that will deliver personalized investing intelligence. This service will be a member-only offering & you will see more about it on the App in the coming week.
We enjoyed every bit of this journey of bringing the #newetmoney to life. And we sincerely hope you would love all these changes too. Do let us know about it in the comments.
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