[ How To Create A Buying Frenzy ]
If you've ever wondered how to get a flood of buyers to your new offers & products, bookmark this thread
Because I'm going to reverse-engineer how we launched a brand new event, got 4,806 site visits & sold 400+ tickets
... in 4 days 👇
If you've ever wondered how to get a flood of buyers to your new offers & products, bookmark this thread
Because I'm going to reverse-engineer how we launched a brand new event, got 4,806 site visits & sold 400+ tickets
... in 4 days 👇
![[ How To Create A Buying Frenzy ]
If you've ever wondered how to get a flood of buyers to your new...](https://pbs.twimg.com/media/FKDbVNFXoAsHqBX.jpg)
Before we get into the meat of this post, please take a moment to like AND RT the top post in this thread
Not only does it take a lot of work to put together
But I believe these strategies could REALLY help other people when it comes to launching a new product
Sharing helps!
Not only does it take a lot of work to put together
But I believe these strategies could REALLY help other people when it comes to launching a new product
Sharing helps!
Now who's ready for the juicy stuff?
Last Thursday, at 1 pm PST, we announced that tickets to our new event (The State of Commerce) were on sale... with extremely time-sensitive pricing.
For every 50 tickets sold, we increased the price by $5
This is urgency ON STEROIDS
Last Thursday, at 1 pm PST, we announced that tickets to our new event (The State of Commerce) were on sale... with extremely time-sensitive pricing.
For every 50 tickets sold, we increased the price by $5
This is urgency ON STEROIDS
The result:
We sold HUNDREDS of tickets within minutes of going live
And had to increase the price 5 different times!
In fact, during first the first 4 hours, we were selling an average of 1 ticket every minute ...
... for 240+ minutes straight!
🤯🤯🤯
We sold HUNDREDS of tickets within minutes of going live
And had to increase the price 5 different times!
In fact, during first the first 4 hours, we were selling an average of 1 ticket every minute ...
... for 240+ minutes straight!
🤯🤯🤯
For context:
There's a famous concert venue in Portland, OR called The Doug Fir Lounge that can hold 299 people.
We would have sold out that event space in 4 hours.
And we're definitely not well-known musicians.
For an event about marketing, not too bad!
There's a famous concert venue in Portland, OR called The Doug Fir Lounge that can hold 299 people.
We would have sold out that event space in 4 hours.
And we're definitely not well-known musicians.
For an event about marketing, not too bad!
But how?
If you only study the urgency we leveraged and the price increases, you'll miss the really juicy stuff that moved the needle
4 big keys:
1. Building anticipation for the launch
2. Leaning on VIPs
3. On page scarcity
4. Referral loops
Let's look at each one closer
If you only study the urgency we leveraged and the price increases, you'll miss the really juicy stuff that moved the needle
4 big keys:
1. Building anticipation for the launch
2. Leaning on VIPs
3. On page scarcity
4. Referral loops
Let's look at each one closer
1. Building anticipation
When your favorite band is about to go on tour...
Or a new movie is coming out this summer...
What do they do?
They TELL you about the release months in advance
Your launches work the same way
You need customers eagerly WAITING for the buy link
When your favorite band is about to go on tour...
Or a new movie is coming out this summer...
What do they do?
They TELL you about the release months in advance
Your launches work the same way
You need customers eagerly WAITING for the buy link
My partners @ecomchasedimond, @_agambill & I did this with our audiences both via email and social media channels
We hinted at ...
Alluded to ...
Told people explicitly something big was coming
The result?
People were looking for the news the second it came out!
We hinted at ...
Alluded to ...
Told people explicitly something big was coming
The result?
People were looking for the news the second it came out!
@ecomchasedimond @_agambill 2. Leaning on VIPs
Bc the price was likely going up RAPIDLY, we wanted to give our best customers the chance to get in early
So we gave them a 30-min jumpstart on everyone
This was a MASSIVE win-win
VIPs got a steal of a deal
&
We sold the 1st block of 50 ticket instantly
Bc the price was likely going up RAPIDLY, we wanted to give our best customers the chance to get in early
So we gave them a 30-min jumpstart on everyone
This was a MASSIVE win-win
VIPs got a steal of a deal
&
We sold the 1st block of 50 ticket instantly
@ecomchasedimond @_agambill 3. On-page scarcity
Because 2,000 people came to the site in 90 min and prices were increasing while people were ON-PAGE...
We knew we needed to have A LOT of communication that price was increasing NOW
So we had current price displayed and and REAL urgency on the order form
Because 2,000 people came to the site in 90 min and prices were increasing while people were ON-PAGE...
We knew we needed to have A LOT of communication that price was increasing NOW
So we had current price displayed and and REAL urgency on the order form
@ecomchasedimond @_agambill The result:
Almost half of the people that came to the site in the first 60 minutes BOUGHT IMMEDIATELY.
And the conversion rate of visit to order held steady around 25% the whole first day!
Almost half of the people that came to the site in the first 60 minutes BOUGHT IMMEDIATELY.
And the conversion rate of visit to order held steady around 25% the whole first day!
@ecomchasedimond @_agambill 4. Referral loops
We wanted this to get some MASSIVE buzz
So on the confirmation page, ticket holders were encouraged to share the event for the chance to win some swag!
We wanted this to get some MASSIVE buzz
So on the confirmation page, ticket holders were encouraged to share the event for the chance to win some swag!
@ecomchasedimond @_agambill The result: DOZENS & DOZENS of shares, even more traffic to the site, feeding the growth loop!
@ecomchasedimond @_agambill Combined, these techniques allowed us to hit 80+% of our ticket sales goal in a matter of 4 days
Which means now we get to put even more resources, time and attention into making the event EPIC for attendees
And guess what?
We still have 12 days left to promote the event!
Which means now we get to put even more resources, time and attention into making the event EPIC for attendees
And guess what?
We still have 12 days left to promote the event!
@ecomchasedimond @_agambill So who knows where we'll be by the day of the event!
But safe to say, we will sell out tickets
And anyone looking to launch a product and sell it out FAST could use these techniques to create a STAMPEDE of buyers
Instead of crickets!
But safe to say, we will sell out tickets
And anyone looking to launch a product and sell it out FAST could use these techniques to create a STAMPEDE of buyers
Instead of crickets!
@ecomchasedimond @_agambill Oh! If you'd like to learn from the marketers who engineered this whole thing
... PLUS several other top experts on email marketing, SMS marketing, and paid advertising
Before the next price increase
I'll just leave this here for you 😉
stateofcommerce.com
... PLUS several other top experts on email marketing, SMS marketing, and paid advertising
Before the next price increase
I'll just leave this here for you 😉
stateofcommerce.com
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