/Thread/ The top 10 best selling football jerseys in Europe have been revealed, and there’s a rather surprising top seler. Despite Lionel Messi’s marquee move to #PSG and Cristiano Ronaldo’s blockbuster #ManchesterUnited switch, Bayern have topped the list for 2021 #SportBusiness
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR A study carried out by Euromericas Sport Marketing revealed that the German club sold 3.25m jerseys between January 2021 and December 2021 – 200,000 more than any other club. #RealMadrid were the second-highest sellers, shipping out 3.05m shirts in Europe.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR Four Premier League clubs made the top 10, with #Liverpool beating Man Utd, #Chelsea and #ManCity to the title of biggest selling English side. The Liverpool jerseys, manufactured by New Balance and Nike, have sold a record 2.45m units from Premier League clubs.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR At roughly 1.95m jerseys sold, #ManchesterUnited ranked fourth that year. Elsewhere in the rankings Juventus made the cut as the only Italian team in the top 10, sitting an impressive fifth on the list – possibly due to Ronaldo being at the club for a good chunk of the year.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR The biggest surprise on this list is #PSG’s low ranking. Les Parisiens sit ninth and sold just 1.18m shirts despite signing Messi. Like the portal Goal reported in August 20, 13.6m CR7 jerseys (#Juve) are said to have been sold at the time, which of course was absolute nonsense.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR Whilst many believe that most team’s football shirts retail in the millions every year, the reality is that only a handful of elite clubs have the fan-power to shift kits in that number, which is why #Nike, #Adidas and #Puma have such lucrative contracts to market them.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR Compiled by reputable researcher Dr. Peter Rohlmann & consultancy PR Marketing, these figures show the yearly average sales encompassing 11-12 to 15-16 - and make for some pretty interesting reading. In previous years, #MUFC turned out to be unrivaled in terms of the popularity
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR @mufcbr @MUFR_ @utdreport @DailyAFC @iemadAFC @MUFCScoop @futboholik1947 @ChrisWheatley_ of football clubs in the world when it comes to selling official replica jerseys. The Red Devils have sold an average of 1.75m shirts per year during five-season period between 2011 and 2016, beating the likes of Real Madrid, Barcelona and Bayern Munich.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR @mufcbr @MUFR_ @utdreport @DailyAFC @iemadAFC @MUFCScoop @futboholik1947 @ChrisWheatley_ Spanish giants #RealMadrid, with an average of 1.65 million shirts per year, and #FCBarcelona, with 1.278 million are second and third on the list. That compares very favourably to noisy neighbours #ManchesterCity, who could only muster 342,000 over the same period.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR @mufcbr @MUFR_ @utdreport @DailyAFC @iemadAFC @MUFCScoop @futboholik1947 @ChrisWheatley_ Chelsea (899,000), are fifth in the list with Liverpool (852,000) sixth and and #Arsenal (835,000) seventh. Next come Paris St Germain on 526,000 and Juventus on 452,000.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR @mufcbr @MUFR_ @utdreport @DailyAFC @iemadAFC @MUFCScoop @futboholik1947 @ChrisWheatley_ The significance of the data is ultimately increased revenue, on both a consumer and commercial scale. Rohlmann, who conducted the research, believes that the sales growth is constantly increasing due to the impressive designs of new kits and supporters' desire to wear their
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR @mufcbr @MUFR_ @utdreport @DailyAFC @iemadAFC @MUFCScoop @futboholik1947 @ChrisWheatley_ team's colours on and off match-days. Clubs and manufactures are naturally reticent to provide detailed sales figures; these are, after all, commercially sensitive pieces of information. Dr Rohlmann says: “All of our data was as a result of market research, company or
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR @mufcbr @MUFR_ @utdreport @DailyAFC @iemadAFC @MUFCScoop @futboholik1947 @ChrisWheatley_ club information and from individual contacts.” “Oscillations are normal because any sporting success or lack of success drives shirt sales, sometimes up, sometimes down, as does the acquisition or sale of particular stars.
@UtdArena @UtdXclusive @iMiaSanMia @parisunited6 @_DavePowell @AbsoluteChelsea @TheAnfieldWrap @RealMadryt_pl @mjshrimper @MUnitedFR @mufcbr @MUFR_ @utdreport @DailyAFC @iemadAFC @MUFCScoop @futboholik1947 @ChrisWheatley_ Manchester United, Chelsea and Liverpool between them sell nearly two-thirds of all club shirts sold in the Premier League. In many senses United and Liverpool remain the two biggest ‘properties’ globally in English football #SportsBiz
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