The secret email strategy that has helped me unlock hidden profits
without fucking up my list
(ignore at your own risk)
π§΅
without fucking up my list
(ignore at your own risk)
π§΅
The stuff that I'm about to give you for FREE in this thread can potentially make you up to 6 figures this year...
All I ask from you is to retweet the tweet above π
Let's Go!
All I ask from you is to retweet the tweet above π
Let's Go!
Every brand owner wants to
Figure out the βperfectβ number of email campaigns they should send
Enough to get the best response, but not so much that subscribers stop paying attention.
Figure out the βperfectβ number of email campaigns they should send
Enough to get the best response, but not so much that subscribers stop paying attention.
Like most things in life, if youβre expecting a definitive answerβ¦
There is not.
There is not.
And basing any strategy on averages from other brands is not the best practice and certainly wonβt give the best possible result.
The key point is that there is an optimal send frequency FOR YOUR BRAND.
And itβs highly beneficial to determine precisely what that is.
And itβs highly beneficial to determine precisely what that is.
The easiest way to determine your optimal send frequency is to
Increase the number of emails per week until you hit diminishing returns on key engagement metrics.
Increase the number of emails per week until you hit diminishing returns on key engagement metrics.
If you send 1 email per week
Next week send 2
If the second email hits good KPIs, then add a 3dr one
If that one hits good KPIs, then add the 4th one
And so on and so forth until you hit a point in which your metrics dramatically decrease.
Next week send 2
If the second email hits good KPIs, then add a 3dr one
If that one hits good KPIs, then add the 4th one
And so on and so forth until you hit a point in which your metrics dramatically decrease.
For example, if you send 5 emails per week and get 20% open rates, you add the 6th one.
But letβs say that one gets a 9% open rate.
Then you know 5 emails per week are your optimal weekly sends.
Because in the 6th one, you hit the point of diminishing returns (in terms of engagement metrics)
Then you know 5 emails per week are your optimal weekly sends.
Because in the 6th one, you hit the point of diminishing returns (in terms of engagement metrics)
Another technique you can use is to run a frequency split test.
Split your list into two or three and send it at a different frequency to each test group.
For example, if you send two emails per week, run a split test with three groups.
Split your list into two or three and send it at a different frequency to each test group.
For example, if you send two emails per week, run a split test with three groups.
> The control with two emails per week
> A test group with one per week
> A third test group with three emails per week
> A test group with one per week
> A third test group with three emails per week
For each test group track:
- Campaign average open and click rates
- Gross number of clicks
- Web sessions created
- Web conversion rate
- Total revenue
- Number of unsubscribes
- Campaign average open and click rates
- Gross number of clicks
- Web sessions created
- Web conversion rate
- Total revenue
- Number of unsubscribes
At the end of the test review, which group generated the highest revenue...
Make allowance for additional campaign costs, such as extra creatives and send volume and then decide which frequency is best for profit.
Make allowance for additional campaign costs, such as extra creatives and send volume and then decide which frequency is best for profit.
One last thing you can do is give subscribers control of the type & cadence of emails they want to receive from you.
You can do this through surveys or adding an email preference section at the bottom of every email or on your sign-up page, and then segment your subscribers according to how often they want to hear from you!
Simple right?
Simple right?
Now... wouldn't it be great to have a proven-to-work strategy on how to attack your email and sms channels?
If you're looking for help with your email and sms marketing strategy, dm me and let's talk!
If you're looking for help with your email and sms marketing strategy, dm me and let's talk!
And before you go...
Follow me @SantiagoCruz02 for daily threads on eCommerce and Email marketing.
You can also join 1,257 eCom peeps who get threads like this 2x per week via email π
fourthplanetmedia.com
Follow me @SantiagoCruz02 for daily threads on eCommerce and Email marketing.
You can also join 1,257 eCom peeps who get threads like this 2x per week via email π
fourthplanetmedia.com
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