15 Tweets Jan 10, 2023
Goals are bullshit.
92% of people who set them never achieve them.
Building systems will allow you to create the life you deserve:
Elon Musk once said that Tesla doesn't make cars.
Telsa makes factories that make cars.
Tesla invests in building factories (the system) that makes building great cars (the result) inevitable.
A byproduct of the action.
Turn your attention away from goal setting.
Turn your attention towards system building.
Build the systems of success to make the outcome inevitable.
In a 2016 blog post Tesla reasoned why their factories deserve more attention than their products.
The factory becomes more of a product than the product itself.
A focus on system building is common among great companies...
Example: @coverbuild
Cover builds custom designed homes through a process that connects life-size 'LEGO blocks'.
The product is not the homes they sell.
The factory is the product.
You see system building with great people too.
Bill Walsh the great American football coach said:
"The score takes care of itself."
Let's dissect this further...
It's all too easy getting lost on the outcome. The result.
By focusing on the score you lose focus on the game.
But if you focus on the game, the score will take care of itself.
How can you do this?
Track the key results of your system to make your objectives measurable.
What key performance indicators (KPIs) do you need to hit?
My Twitter objective for 2022 is 25,000 friends.
But the objective is useless without tracking my key results:
For each key result:
Define the action– posting a thread.
Quantify the action– 1-2x per week.
Specify the action– Mondays & Fridays.
Measure the action– 8 threads in February.
Reflect on the action– Did I hit my key results?
Iterate the action– Improve and design new action
Too many focus on the score.
You must focus on your inputs.
99% of success is doing what you plan on doing.
But you can't trust motivation...
Build systems and stick to them.
You fall to the level of your systems.
To do this you must change your world view...
Pivot from:
Outputs + Opinions → Systems + Strategies.
Keep your goals loose but your systems tight.
So focus on your inputs and the score will take care of itself.
Follow me @thealexbanks for more threads on business, finance, community and growth.
If you enjoyed this thread, here's another I think you'll love:
Help the community grow and retweet this thread:

Loading suggestions...