Here's how I believe brands should structure their email team.
I call this "The Core 4".
1. Email Marketer (Strategist)
2. Email Designer
3. Email Copywriter
4. Email Developer
//Thread//
I call this "The Core 4".
1. Email Marketer (Strategist)
2. Email Designer
3. Email Copywriter
4. Email Developer
//Thread//
Email Designer
Needs exp w/email design
Responsible for email creative (all visual elements)
Should be evaluated based on quantity & quality of output
Also should be evaluated based on performance of the creative.
Tools used: Design platform, Project Mgmt & Comms
Needs exp w/email design
Responsible for email creative (all visual elements)
Should be evaluated based on quantity & quality of output
Also should be evaluated based on performance of the creative.
Tools used: Design platform, Project Mgmt & Comms
Email Copywriter
Needs exp w/email copywriting
Responsible for email copy (written elements)
Should be evaluated based on quantity & quality of output
Also should be evaluated based on performance of copy
Tools used: Collaborative platform (@googledocs), Project Mgmt & Comms
Needs exp w/email copywriting
Responsible for email copy (written elements)
Should be evaluated based on quantity & quality of output
Also should be evaluated based on performance of copy
Tools used: Collaborative platform (@googledocs), Project Mgmt & Comms
Email Developer
Needs to have HTML exp
Responsible for taking an email design & custom coding it into ESP
Should be evaluated based on quantity & quality of output
Does the email look good? Does it render across all devices/platforms?
Tools used: ESP, Project Mgmt & Comms
Needs to have HTML exp
Responsible for taking an email design & custom coding it into ESP
Should be evaluated based on quantity & quality of output
Does the email look good? Does it render across all devices/platforms?
Tools used: ESP, Project Mgmt & Comms
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