If You're An Expertnaire Affiliate, Here Are 8 Strategies You Can Use To Write Better Facebook Ads, Bring In More Leads, Improve Your Conversions, Increase Your Sales & Profit.
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1. Study The Terrain
Scroll through Facebook & take a good look at the ads.
Which ones get your attention?
How can you incorporate that style into the ad you're planning on writing?
Scroll through Facebook & take a good look at the ads.
Which ones get your attention?
How can you incorporate that style into the ad you're planning on writing?
Research other people in your niche by using Facebook Ads Library.
If their ads are running well & yours isn't, then there must be something they're doing you're not doing.
Find it out and do it better.
If their ads are running well & yours isn't, then there must be something they're doing you're not doing.
Find it out and do it better.
2. Use Language That's Direct, Clear & Simple To Understand
It's not a grammar contest.
Nobody cares how good your English is. What they care about is, does this thing you're selling to me work?
Instead of saying mundane, why don't you say boring?
You see how easy it sounds?
It's not a grammar contest.
Nobody cares how good your English is. What they care about is, does this thing you're selling to me work?
Instead of saying mundane, why don't you say boring?
You see how easy it sounds?
What are you selling?
What do they have to do to get it?
How does it help them?
Find a way to communicate this clearly to them - like you were talking to a 5 year old.
What do they have to do to get it?
How does it help them?
Find a way to communicate this clearly to them - like you were talking to a 5 year old.
3. Your Ads Should Be Short, Simple & Sweet
You have so much you want to talk about - we know.
But the idea of an ad on Facebook is to grab attention & hold interest long enough to get your prospect to click on a link that takes them to your landing page or the next step...
You have so much you want to talk about - we know.
But the idea of an ad on Facebook is to grab attention & hold interest long enough to get your prospect to click on a link that takes them to your landing page or the next step...
...in your funnel where the actual selling happens.
Donβt say what you should say on the landing page on the Facebook ad.
Donβt say what you should say on the landing page on the Facebook ad.
But that's not an excuse to not write a compelling ad though.
Some ads might need a little bit of length in order to communicate an idea clearly.
Just don't keep rambling on and on and on.
Remember: Short, sweet & simple.
Some ads might need a little bit of length in order to communicate an idea clearly.
Just don't keep rambling on and on and on.
Remember: Short, sweet & simple.
4. Tell Your Prospect To Do One Thing & One Thing Only.
Some people write an ad and tell you to click on the link below to go to a landing page.
On that same ad, they tell you to connect with them on WhatsApp.
And on the same ad tell you to follow them on Twitter.
No, no, no!
Some people write an ad and tell you to click on the link below to go to a landing page.
On that same ad, they tell you to connect with them on WhatsApp.
And on the same ad tell you to follow them on Twitter.
No, no, no!
Human beings are distracted and end up getting confused when they have so many options.
Tell them to do one thing and one thing only.
Tell them to do one thing and one thing only.
5. Your Facebook Copy Should Match The Image or Video You're Using.
You can't post a naked girl (although this won't fly) and then tell people to come and buy water bottles.
You can't post a naked girl (although this won't fly) and then tell people to come and buy water bottles.
Human beings are audiovisual.
They associate what they see, hear & read and then use everything together to form a mental picture.
So, don't break the pattern.
They associate what they see, hear & read and then use everything together to form a mental picture.
So, don't break the pattern.
6. One Ad Copy For One Product
Don't use one ad for e-commerce, freelancing, Amazon KDP, copywriting etc.
These are all different business models even though they all fall under making money.
Be specific.
If you want to sell different things, use different ads for them.
Don't use one ad for e-commerce, freelancing, Amazon KDP, copywriting etc.
These are all different business models even though they all fall under making money.
Be specific.
If you want to sell different things, use different ads for them.
7. Write Your Ad To One Person & One Person Only
When I see your ad, I want to believe you were thinking of me when you wrote it.
It's easier to sell to me after.
When I see your ad, I want to believe you were thinking of me when you wrote it.
It's easier to sell to me after.
8. Finally, Test What You've Created.
Nobody knows how an ad will perform until it's ran.
Some will overperform. Some will underperform. Some will be average.
But how will you know if you don't test it?
Stop waiting for perfection.
Go ahead, test, retest, tweak & retest.
Nobody knows how an ad will perform until it's ran.
Some will overperform. Some will underperform. Some will be average.
But how will you know if you don't test it?
Stop waiting for perfection.
Go ahead, test, retest, tweak & retest.
That's how you win.
Meanwhile, we'll be hosting a Twitter Space tomorrow on the Top 10 Mistakes Affiliate Marketers Make That Affect Their Sales.
We'll be having @InnehJoseph @_Cassandradavid @favourubaka_ @Princeofskills @CoachJaneJames @obialoruchendu @FiyinOlajesu @Emmanueladiotu1 @toyinomotoso
We'll be having @InnehJoseph @_Cassandradavid @favourubaka_ @Princeofskills @CoachJaneJames @obialoruchendu @FiyinOlajesu @Emmanueladiotu1 @toyinomotoso
Time is 7 PM.
Don't miss it for anything!
Have a great weekend.
Don't miss it for anything!
Have a great weekend.
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