Will @StevenTrister client ascension VSL convert?
A high converting VSL must follow a proven framework:
A formula
so..
does @blackhatwizardd new VSL follow a high conversion framework?
Lets break down its 7 elements and find out
(A Thread ) ππ
A high converting VSL must follow a proven framework:
A formula
so..
does @blackhatwizardd new VSL follow a high conversion framework?
Lets break down its 7 elements and find out
(A Thread ) ππ
#1-Attention Grabbing statement
"you are about to discover how to add 10k to 20k to your monthly income in 90 days"
A VSL is like a speech
open with a bang or lose them from the start
promise a specific result and a timeline.
this is crucial:
A big, bold, outrageous claim.
"you are about to discover how to add 10k to 20k to your monthly income in 90 days"
A VSL is like a speech
open with a bang or lose them from the start
promise a specific result and a timeline.
this is crucial:
A big, bold, outrageous claim.
If you cant deliver on your promise though
its not a hook
its clickbait
Make sure you can deliver the results of your
promise..
Can you get your clients their desired outcome?
its not a hook
its clickbait
Make sure you can deliver the results of your
promise..
Can you get your clients their desired outcome?
#2- Show your prospect you understand their Challenges and pain
"Before I tell you how, here are three reasons why agency owners like you fail to scale their business"
and Steven proceeds to remind them of and educate them on their most painful issues and struggles
"Before I tell you how, here are three reasons why agency owners like you fail to scale their business"
and Steven proceeds to remind them of and educate them on their most painful issues and struggles
Always stick the blade and twist it
Remind them why they need help to achieve the results they cant get by themselves
whatever problem your target market is dealing with
sell it to them
Feed it to them
make that problem visceral for them
stir their negative emotions
Remind them why they need help to achieve the results they cant get by themselves
whatever problem your target market is dealing with
sell it to them
Feed it to them
make that problem visceral for them
stir their negative emotions
Explain why its a bigger problem than they think it is
show them how this is really going to hurt them over the long run
stab them emotionally
speak to their hearts and minds
show them how this is really going to hurt them over the long run
stab them emotionally
speak to their hearts and minds
#3- Introduce your solution
"What impact would it have on your business if you added an additional 10k to 20k to your monthly income in the next 90 days"
"You would graduate from being a freelancer to building a real business with equity value"
"What impact would it have on your business if you added an additional 10k to 20k to your monthly income in the next 90 days"
"You would graduate from being a freelancer to building a real business with equity value"
see how he starts to sell the dream outcome?
the transformation?
Always paint a vivid mental picture of their ideal future
help them feel those powerful winning emotions in advance
show them the pot of gold at the end of the rainbow
the transformation?
Always paint a vivid mental picture of their ideal future
help them feel those powerful winning emotions in advance
show them the pot of gold at the end of the rainbow
#4- Show your credentials
why you?
the VSL introduces a team of 7 highly successful business owners..
Each one an expert in a key result area who will be teaching you and holding you by the hand
A track record builds trust that you can deliver on the promise
Next..
why you?
the VSL introduces a team of 7 highly successful business owners..
Each one an expert in a key result area who will be teaching you and holding you by the hand
A track record builds trust that you can deliver on the promise
Next..
#5- List all benefits, perks and bonuses
what are the most compelling selling points?
what makes this an irresistible offer?
what is worth including as a bullet point?
The VSL nails it here as well
Steven does a fantastic Job highlighting the key benefits of the offer
what are the most compelling selling points?
what makes this an irresistible offer?
what is worth including as a bullet point?
The VSL nails it here as well
Steven does a fantastic Job highlighting the key benefits of the offer
#6-Social Proof
I love how this VSL has snippets of video testimonial from business owners
Kudos to @StevenTrister for editing and including the case studies in key segments of this VSL
if you are reading this
this should be one of the takeaways for your own
VSL
I love how this VSL has snippets of video testimonial from business owners
Kudos to @StevenTrister for editing and including the case studies in key segments of this VSL
if you are reading this
this should be one of the takeaways for your own
VSL
#7- CTA
"the next step is simple, click the button below and schedule your call with us"
Always make it crystal clear and easy for prospects to take the next step
"this is your chance to transform your agency and your life"
make sure you include an emotional call to action
"the next step is simple, click the button below and schedule your call with us"
Always make it crystal clear and easy for prospects to take the next step
"this is your chance to transform your agency and your life"
make sure you include an emotional call to action
And there you are
the 7 key factors that make this in my opinion
A high converting VSL
Now go and build yours
Retweet the first tweet if this is worth sharing
until next time..
Close more deals and make more money.
the 7 key factors that make this in my opinion
A high converting VSL
Now go and build yours
Retweet the first tweet if this is worth sharing
until next time..
Close more deals and make more money.
Loading suggestions...