One of the fastest-growing communities on Money Twitter:
MMHQ
It helped 100s of entrepreneurs start and scale their one-person businesses
And in the onboarding, Dan indoctrinates you into the community’s life and makes you a part of their secret society.
Here’s the breakdown:
MMHQ
It helped 100s of entrepreneurs start and scale their one-person businesses
And in the onboarding, Dan indoctrinates you into the community’s life and makes you a part of their secret society.
Here’s the breakdown:
It’s a part of human nature:
Guessing and muddling through.
And your main priority with the onboarding
Is to spoon-feed your new members till they get their “AHA” moment.
Don’t make them think.
Here’s how @thedankoe does that:
Guessing and muddling through.
And your main priority with the onboarding
Is to spoon-feed your new members till they get their “AHA” moment.
Don’t make them think.
Here’s how @thedankoe does that:
@thedankoe [1/4] - Welcoming email
Headline:
[Must Read] Welcome to Modern Mastery HQ
It stands out in your inbox and gives you a call to action - to read it.
The first part of the email reassures your purchase decision:
Headline:
[Must Read] Welcome to Modern Mastery HQ
It stands out in your inbox and gives you a call to action - to read it.
The first part of the email reassures your purchase decision:
![@thedankoe [1/4] - Welcoming email
Headline:
[Must Read] Welcome to Modern Mastery HQ
It stands o...](https://pbs.twimg.com/media/FLzQOWXXIAg7eyT.jpg)
@thedankoe After the purchase, you evaluate your decision.
It’s known as post-purchase syndrome.
So your job is to make them feel they made the right choice during onboarding.
It’s known as post-purchase syndrome.
So your job is to make them feel they made the right choice during onboarding.
@thedankoe The second part of the email sets expectations.
It gives you a step-by-step guide on the next steps and how it impacts your life.
It gives you a step-by-step guide on the next steps and how it impacts your life.
@thedankoe In the end, you have one clear call to action - to join the platform.
@thedankoe [2/4] - Welcoming Post
It starts with painting a picture of a better life you’re already living.
It makes you feel a part of an inner circle creating “Us vs Them”.
It sets your expectations from the community.
It reminds you why you did it.
It starts with painting a picture of a better life you’re already living.
It makes you feel a part of an inner circle creating “Us vs Them”.
It sets your expectations from the community.
It reminds you why you did it.
@thedankoe "You Are Now On The Right Path"
In this section, Dan keeps painting a picture of a beautiful life
That you can achieve by being a part of the community.
Then he introduces the concept of MM - Modern Master...
And tells a short story about how this acronym was born.
In this section, Dan keeps painting a picture of a beautiful life
That you can achieve by being a part of the community.
Then he introduces the concept of MM - Modern Master...
And tells a short story about how this acronym was born.
@thedankoe He asks you to put it on your bio...
...to make it easier to connect with other members.
It does 2 things:
• Sparks networking effect - the blood of any community
• Makes you a brand ambassador
He does it himself.
Lead by example
...to make it easier to connect with other members.
It does 2 things:
• Sparks networking effect - the blood of any community
• Makes you a brand ambassador
He does it himself.
Lead by example
@thedankoe "Here’s what to expect"
• Explains what’s the difference between the platform and discord.
• Breaks down community’s activities - challenges, live trainings.
• Explains what’s the difference between the platform and discord.
• Breaks down community’s activities - challenges, live trainings.
@thedankoe This gives new members an overview of how to navigate the community
Which makes it more likely for them to succeed.
Always keep in mind what they know and what they don’t know.
Which makes it more likely for them to succeed.
Always keep in mind what they know and what they don’t know.
@thedankoe "Community rules"
Welcoming post is a great place to make people know about your rules
Even if they’re obvious.
By being crystal clear about your rules...
You’ll avoid conflicts and misunderstandings in the future.
Welcoming post is a great place to make people know about your rules
Even if they’re obvious.
By being crystal clear about your rules...
You’ll avoid conflicts and misunderstandings in the future.
@thedankoe "The More Important Rules”
It reiterates the points from the beginning.
Repetition puts these ideas in the back of people’s minds.
It makes you more likely to engage with community life.
It reiterates the points from the beginning.
Repetition puts these ideas in the back of people’s minds.
It makes you more likely to engage with community life.
@thedankoe "Join the discord"
Platforms like Circle or Mighty Networks are great to store content.
But the true value of any community is people.
Discord is good as a starting point for any community to drive engagement.
Platforms like Circle or Mighty Networks are great to store content.
But the true value of any community is people.
Discord is good as a starting point for any community to drive engagement.
@thedankoe Dan finalizes the welcoming post by explaining how to join community discord...
...and what are the first steps to do after joining.
You should do 2 things:
• Introduce yourself
• Make your first post
This makes you involved in the community's life from the beginning...
...and what are the first steps to do after joining.
You should do 2 things:
• Introduce yourself
• Make your first post
This makes you involved in the community's life from the beginning...
@thedankoe ...which affects how long you'll last.
And he not just asks about it.
He says how it will help you to make your life better.
Benefits over features.
Always.
And he not just asks about it.
He says how it will help you to make your life better.
Benefits over features.
Always.
@thedankoe [3/4] - Join Discord
It starts with a warm welcome and reminds you to read the welcoming post.
It makes you more likely to read it...
...and complete the onboarding.
If you complete the onboarding, you'll be more engaged with the community's big idea.
It starts with a warm welcome and reminds you to read the welcoming post.
It makes you more likely to read it...
...and complete the onboarding.
If you complete the onboarding, you'll be more engaged with the community's big idea.
![@thedankoe [3/4] - Join Discord
It starts with a warm welcome and reminds you to read the welcoming...](https://pbs.twimg.com/media/FLzWrgcXMAQjhmG.jpg)
@thedankoe Then Dan explains how to get access to the discord.
He makes it easy to understand by giving examples...
and pointing to common mistakes.
It simplifies the process.
He makes it easy to understand by giving examples...
and pointing to common mistakes.
It simplifies the process.
@thedankoe And it ends with a clear call to action.
@thedankoe [4/4] - Unlock Channels
Another warm welcoming.
Another reminder to participate in the community’s life.
Another way to spark the networking effect.
Then...
Another warm welcoming.
Another reminder to participate in the community’s life.
Another way to spark the networking effect.
Then...
![@thedankoe [4/4] - Unlock Channels
Another warm welcoming.
Another reminder to participate in the...](https://pbs.twimg.com/media/FLzYFeIX0AUXuNc.jpg)
@thedankoe Dan goes into technical details:
• How to use discord
• How to become an affiliate
• How to reach out to support
He ends up by attaching a video explanation.
Visualization helps to “get it” faster.
• How to use discord
• How to become an affiliate
• How to reach out to support
He ends up by attaching a video explanation.
Visualization helps to “get it” faster.
And that's it!
Now...
If you enjoyed this thread:
1 - Like and RT the first tweet of the thread
2 - Follow me(@WebWillWeaver) for more
Now...
If you enjoyed this thread:
1 - Like and RT the first tweet of the thread
2 - Follow me(@WebWillWeaver) for more
Loading suggestions...