Landing Page Copywriting Checklist.
10 marketing tips to increase conversions and sales on your site right now:
10 marketing tips to increase conversions and sales on your site right now:
1. Speak to one
Nothing converts worse than a broad message.
Speak specifically to one niche market: "Disability insurance quotes for attorneys"
Focus on 1 avatar, 1 problem, and 1 solution.
Nothing converts worse than a broad message.
Speak specifically to one niche market: "Disability insurance quotes for attorneys"
Focus on 1 avatar, 1 problem, and 1 solution.
2. Cadence and flow
Each line of copy has two goals: sustain attention and drive action.
Cadence and flow are powerful tools to help achieve those goals.
Example:
Each line of copy has two goals: sustain attention and drive action.
Cadence and flow are powerful tools to help achieve those goals.
Example:
3. Immediate social proof
Most landing pages have social proof at the final CTA only.
Add your social proof immediately to build trust and desire faster:
Most landing pages have social proof at the final CTA only.
Add your social proof immediately to build trust and desire faster:
4. Turn broad statements into specific results
Don't say "we get clients more sales", say "$10m made for our clients in 2021."
Don't say "better productivity", say "save 1 day every week."
Don't say "we get clients more sales", say "$10m made for our clients in 2021."
Don't say "better productivity", say "save 1 day every week."
5. Explain the transformation
Your offer should take people from a place of pain to success.
Be clear and communicate a realistic transformation they can expect when buying:
Your offer should take people from a place of pain to success.
Be clear and communicate a realistic transformation they can expect when buying:
6. Use loss aversion
The fear of losing $20 is stronger than the joy of gaining $20.
Apply it: give a full-access trial.
Losing amazing features at the end will be more painful than the joy of gaining them by upgrading.
The fear of losing $20 is stronger than the joy of gaining $20.
Apply it: give a full-access trial.
Losing amazing features at the end will be more painful than the joy of gaining them by upgrading.
7. Minimize risk around CTAs
Clicking a CTA takes time (signing up) and money (paying for a good or service).
Don't give a reason to second-guess.
Support your CTA with reinforcing value statements:
Clicking a CTA takes time (signing up) and money (paying for a good or service).
Don't give a reason to second-guess.
Support your CTA with reinforcing value statements:
8. CTA button copy
"Get started" is an average CTA.
Better CTAs tell users the exact step they are about to take to produce action and commitment.
What happens when they click? Write that:
"Get started" is an average CTA.
Better CTAs tell users the exact step they are about to take to produce action and commitment.
What happens when they click? Write that:
9. Make your customer the hero
Your product isn't the hero. Your customer is.
Focus your copy on their journey and how you are there to optimize and maximize it.
Your product isn't the hero. Your customer is.
Focus your copy on their journey and how you are there to optimize and maximize it.
10. UGC
Ditch stock photos. Talk to customers!
Get permission to use their words, photos, and experiences directly on your landing page.
Let your thriving community sell for you:
Ditch stock photos. Talk to customers!
Get permission to use their words, photos, and experiences directly on your landing page.
Let your thriving community sell for you:
Thanks for reading!
Need inspiration to write better tweets, hooks, and find new ideas?
Check out tweethunter.io (which I invested in!)
Need inspiration to write better tweets, hooks, and find new ideas?
Check out tweethunter.io (which I invested in!)
Want to learn to write better landing pages in one week?
I made a video-guided playbook on how do just that, complete with landing page templates, formulas, and more:
copycourse.io
I made a video-guided playbook on how do just that, complete with landing page templates, formulas, and more:
copycourse.io
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