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I turned $1650 into $300k.
You can do it too.
Here's how ↓
You can do it too.
Here's how ↓
5 years ago I paid $1650 to learn Hollywood's storytelling framework.
I sat on it for 2 years.
Then...
I sat on it for 2 years.
Then...
I used it to make over $300k in 2 years — working 4-6 hours per day (not at first).
This is more money and fewer hours than most doctors.
You can do it too.
This is more money and fewer hours than most doctors.
You can do it too.
Here's what you'll need:
•A whiteboard app (like @MiroHQ)
•A content framework (linked at the bottom)
•A basic understanding of sales (old thread linked at the bottom).
•A whiteboard app (like @MiroHQ)
•A content framework (linked at the bottom)
•A basic understanding of sales (old thread linked at the bottom).
@MiroHQ Here's what you DON'T need:
•An audience (good to have but not the fastest path to cash)
•A website — like the one I had but no one cared. So now it's a half-done demo.
•An audience (good to have but not the fastest path to cash)
•A website — like the one I had but no one cared. So now it's a half-done demo.
@MiroHQ Step 1. Find a Facebook group with at least 2000 members.
This group should have people who:
•Run businesses
•Have websites
•Have money
And it helps if you like these people.
This group should have people who:
•Run businesses
•Have websites
•Have money
And it helps if you like these people.
@MiroHQ We're going to offer free landing page feedback. Why?
Because it easily leads to more in-depth projects.
Because it easily leads to more in-depth projects.
@MiroHQ I tried this in 7 different groups.
•Insurance
•House cleaning
•Therapists
•Copywriters
•Agencies (x2)
•SaaS
All over the course of a year.
•Insurance
•House cleaning
•Therapists
•Copywriters
•Agencies (x2)
•SaaS
All over the course of a year.
@MiroHQ It worked in one of the agency groups and the SaaS group.
Worth noting that these were paid communities.
Worth noting that these were paid communities.
@MiroHQ Step 2. Create a post like this one:
@MiroHQ Step 3. Get to work.
Capture each landing page into Miro.
And check them against the framework (linked at the bottom).
I hand-wrote the feedback - but you can type.
Here's an example.
Capture each landing page into Miro.
And check them against the framework (linked at the bottom).
I hand-wrote the feedback - but you can type.
Here's an example.
@MiroHQ I did 23 of these in the SaaS group.
Less in the agency group.
If they like the feedback you should ask for a referral — not a sale.
I only got on calls with people who asked for one.
Less in the agency group.
If they like the feedback you should ask for a referral — not a sale.
I only got on calls with people who asked for one.
@MiroHQ Otherwise — things worked out differently between the two Fb groups.
For the content agency — it took about 2 weeks to get a paying client.
For the content agency — it took about 2 weeks to get a paying client.
@MiroHQ I have a history in sales — so I was able to pull a rate (or terms) that I was ok with.
If you're not comfy with selling — take whatever they offer and build up from there.
Except...
If you're not comfy with selling — take whatever they offer and build up from there.
Except...
@MiroHQ Never take a per-word project.
Ok? Ok.
And I linked an old sales thread below for you to learn how to think about sales.
Ok? Ok.
And I linked an old sales thread below for you to learn how to think about sales.
@MiroHQ The paid projects were:
•Entire website rewrites
•Case studies
•Onboarding flows
•Retention strats
Anything at the point of sale and post-sale.
•Entire website rewrites
•Case studies
•Onboarding flows
•Retention strats
Anything at the point of sale and post-sale.
@MiroHQ At first they considered me a "content designer" — focused more on clear messaging than on conversion tactics.
Now I work with a few agencies as a copy editor.
Once I delivered good work for one — I was "in the pool" for a handful of others.
Now I work with a few agencies as a copy editor.
Once I delivered good work for one — I was "in the pool" for a handful of others.
@MiroHQ As for the SaaS group — it took a week to get the first paid.
The Fb post was ongoing.
And I stayed committed to finishing the free feedback.
So these were looong days.
The Fb post was ongoing.
And I stayed committed to finishing the free feedback.
So these were looong days.
@MiroHQ This was a private Trends Facebook group by @TheHustle.
After @HubSpot acquired them — they shut the SaaS group down.
But...
After @HubSpot acquired them — they shut the SaaS group down.
But...
@MiroHQ @TheHustle @HubSpot I was offered a tiny feature in the Trends newsletter.
I bombed the call because I wasn't prepared for it.
Sam himself (the founder) had to clean it up. But that made it seem like more of an endorsement.
And it led to being booked for months.
I bombed the call because I wasn't prepared for it.
Sam himself (the founder) had to clean it up. But that made it seem like more of an endorsement.
And it led to being booked for months.
@MiroHQ @TheHustle @HubSpot Worth noting:
The 2 best clients from this group had a suite of products. Not just one.
The 2 best clients from this group had a suite of products. Not just one.
@MiroHQ @TheHustle @HubSpot They also had email lists.
I learned to write sales pages.
And not only did these guys pay the most — but they were easiest to work with.
I learned to write sales pages.
And not only did these guys pay the most — but they were easiest to work with.
@MiroHQ @TheHustle @HubSpot There were learning curves.
I worked 12 hour days with the agencies for the first 2 months.
And around the same with clients from the SaaS group.
Then I settled into a 4-6 hour day across the board. 4 to 5 days a week.
I worked 12 hour days with the agencies for the first 2 months.
And around the same with clients from the SaaS group.
Then I settled into a 4-6 hour day across the board. 4 to 5 days a week.
@MiroHQ @TheHustle @HubSpot This won't happen to you the same way.
But it'll work if you work it.
Links ↓
But it'll work if you work it.
Links ↓
@MiroHQ @TheHustle @HubSpot I used the Hollywood framework to deliver the work. Less simple but more firepower.
(And swiped sales pages to learn how to craft offers.)
(And swiped sales pages to learn how to craft offers.)
@MiroHQ @TheHustle @HubSpot TLDR — Turn $1650 into $300k in 2 years:
•Give free samples (NOT entire projects)
•Ask for referrals (not sales)
•Make offers to the referrals
Generosity is the ultimate zero-to-one strategy.
That's the thread.
And listen...
•Give free samples (NOT entire projects)
•Ask for referrals (not sales)
•Make offers to the referrals
Generosity is the ultimate zero-to-one strategy.
That's the thread.
And listen...
@MiroHQ @TheHustle @HubSpot The demand for copywriters is high right now.
This thread will be the only chance some of your followers have for a come-up.
Again — generosity is the ultimate zero-to-one strategy.
So retweet the first tweet to lend them (and me) a hand. ↓
This thread will be the only chance some of your followers have for a come-up.
Again — generosity is the ultimate zero-to-one strategy.
So retweet the first tweet to lend them (and me) a hand. ↓
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