Red Bull wasn't always the most popular energy drink.
Here's one of the weird Marketing Psychology trick they used to become it.
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1/9
Here's one of the weird Marketing Psychology trick they used to become it.
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1/9
When the brand started marketing themselves in London...
Companies in the sector had a 90% Failure rate.
So they had to do something DIFFERENT.
2/9
Companies in the sector had a 90% Failure rate.
So they had to do something DIFFERENT.
2/9
Today you see Red Bull at every:
- Bar
- Club
- Grocery store
But how the hell did they get the recognition started?
Well, not through traditional marketing methods.
They were jammed up with endless other energy drink brands.
3/9
- Bar
- Club
- Grocery store
But how the hell did they get the recognition started?
Well, not through traditional marketing methods.
They were jammed up with endless other energy drink brands.
3/9
Their product was unique:
- High caffeine
- It tastes like a mix of sour soda & cough syrup
They could blow out a bunch of ads on the selling points โ like other companies did.
But they didn't.
What they did instead: Empty Cans.
That's right...
4/9
- High caffeine
- It tastes like a mix of sour soda & cough syrup
They could blow out a bunch of ads on the selling points โ like other companies did.
But they didn't.
What they did instead: Empty Cans.
That's right...
4/9
Instead of using traditional marketing, Red Bull placed empty cans around London.
- They filled up bins
- Placed them near clubs and bars
This acted as social proof creating the illusion that it's so popular โ everyone else is drinking it.
5/9
- They filled up bins
- Placed them near clubs and bars
This acted as social proof creating the illusion that it's so popular โ everyone else is drinking it.
5/9
Through this "Illusion" it ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ the Energy drink everyone started drinking.
If everyone is enjoying it, you want to do the same, right?
That's why this tactic worked.
It's because people trust other consumers' instincts more than marketing.
6/9
If everyone is enjoying it, you want to do the same, right?
That's why this tactic worked.
It's because people trust other consumers' instincts more than marketing.
6/9
Here's a stat to back that up:
"92% of consumers now say they trust word-of-mouth or recommendations from friends and family"
Yes It wasn't friends' or families' recommendations.
But It was still (what they thought to be) consumers โ people who don't profit from it.
7/9
"92% of consumers now say they trust word-of-mouth or recommendations from friends and family"
Yes It wasn't friends' or families' recommendations.
But It was still (what they thought to be) consumers โ people who don't profit from it.
7/9
I hope this thread has shown you how important social proof really is.
It should always be part of your marketing strategy โ maybe even get a little creative like Red Bull did.
Who would have thought that driving around filling up empty bins can be so profitable?๐ค
8/9
It should always be part of your marketing strategy โ maybe even get a little creative like Red Bull did.
Who would have thought that driving around filling up empty bins can be so profitable?๐ค
8/9
9/9
Lesson: Word of mouth, and other users showing how good your product is better than you telling them.
For more content on Marketing, Psychology and similar topics follow me here:
@_sampoyan
And I'd appreciate an RT on the top tweet if you enjoyed it๐
Lesson: Word of mouth, and other users showing how good your product is better than you telling them.
For more content on Marketing, Psychology and similar topics follow me here:
@_sampoyan
And I'd appreciate an RT on the top tweet if you enjoyed it๐
FREE 4-Day Twitter Growth Training:
- Strategy
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- Strategy
- Writing Tweets + Templates
- How The Algorithm Works + Getting Suggested
- 30-day action plan
Get it FREE: sampoyan.gumroad.com
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