How to ask for a collab
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1/ There are so many "collabs" going around and I feel it's important to differentiate real collaborations with allow list giveaways.
2/ A collab is defined as "the action of working with someone to produce or create something." Almost 95% of collabs are just allow list giveaways but that's ok!
3/ An allow list giveaway to "blue chip" or to reputable communities is common practice for new and upcoming projects. It's a way to spread the word about ones project and share info on the drop to the collabed community.
4/ This is a huge boost to the upcoming projects reputation, audience, and hopefully future holder base.
5/ Almost every project wants to collab with "blue chip" communities. For these "blue chip" communities, getting allow list spots is a valuable short term utility. At the end of the day people want value and to make money so these communities welcome allow list giveaways.
6/ I have seen and dealt with a ton of projects trying to collab with @deekaymotion LetsWalk + @InvsbleFriends. Here are my some of my findings and opinions on the matter.
7/ Projects that are built around reputable artists are always the most appealing. When there is someone doxxed, reputable, and talented putting their reputation on the line for a project It bring legitimacy and allows for us to know our holders will not get rugged.
8/ Projects that are trying new things, that aren't following the "meta", that are bringing in new utility, art (artists), brands, roadmaps that are not copy pasta, + have strong communities = attractive collabs.
9/ The ones that scream red flags are those that only use buzzwords in their roadmaps with no planning to back the roadmap (DAO,P2E,Metaverse,Tokenomics), fiverr looking art (3D, basic animal, cute meta, anime), undoxxed teams, rushed release, weak communities, derivatives..
10. are using donating to charity as a reason to collab/sellout, teams that have no experience in the NFT world, are unorganized, don't have a reputable dev, or have done no community or project building leading up to the collab request.
11/ Obviously projects can have one or two of these "red flags" and still be successful but I believe 90%+ of projects with 2+ of these "red flags" will fail in the first 3 months after reveal.
12/ Let's get back to how to ask for a collab.
To make it appealing for those who are dealing with 100s of allow list collab requests, the outreach team needs to understand the community they are requesting the collab with.
To make it appealing for those who are dealing with 100s of allow list collab requests, the outreach team needs to understand the community they are requesting the collab with.
13/ If they don't understand the vibe, the artist, the community, the values, or the mission of the project you are trying to give allow list spots to, they have already stuck out.
14/ Let's say you now have done ample research on the community you are reaching out to. The next steps is to make contact via dm or ticket within discord. Making contact seems like the easiest step but just a "Hey" or clear copy paste of an overview of your project is not enough
15/ You have to convince the community you are trying to collab with to promote your project. You need to prove to them
1. Why your project aligns with theirs
2. Why it will be valuable to their holders
3. Why your project is different and will be successful
1. Why your project aligns with theirs
2. Why it will be valuable to their holders
3. Why your project is different and will be successful
16/ Including all three of these points as well as the twitters of the founders, project, team, and artist will help tremendously. You can't expect them to hop on a call with you immediately to talk about the collab so make sure you include all of these points!
17/ If you follow this format you will give yourself and your project the best chance at an allow list collab with reputable projects or even "blue chips".
18/ Now for an artistic collab (a real collab) there's much more that goes into it. Let's dissect what needs to happen.
19/ The artist you are trying to collab with needs to have knowledge on your project or artist. It needs to make sense timewise, in terms of the effort put into making the art, the community alignment, and audience.
20/ Its an easier collab if the artist is friends with your projects artist, invested into your project, knowledgeable on your ecosystem, or even sees the pros of why a collab would help him/her/they without researching.
21/ There's no reason a successful project or artist should collab with random artist or project or even do collabs at all. So when asking you need to have real reasoning for it. When reaching out you need to frame it as "how a collab will help the artist or project".
22/ In most cases I have encountered it is obvious why a project or artist is asking for a collab. Mostly for a bigger audience, to bring in better collectors, and to bring hype. This is always known.
23/ If the artists are like-minded, the communities align, the idea is appealing, and value can be seen from both sides you should shoot your shot. If not, reassess and find ways to make sure value can be seen from both sides before asking.
24/ Thank you for all for reading! None of these ways are sure fire, but incorporating these points into your collab requests will work wonders and save both parties time. Have any more tips or comments? Please share below๐ท
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