Steal the complete product launch strategy that made my client $32k in less than an hour.
This simple strategy generated massive hype for their product and had people begging us to release itā¦
Hereās how we did it:šš»
This simple strategy generated massive hype for their product and had people begging us to release itā¦
Hereās how we did it:šš»
Before I dive in, please RT the first tweet.
If this thread gets enough RTs, Iāll make a part two and share some of the killer email copy that made people ravenous for the product...
If this thread gets enough RTs, Iāll make a part two and share some of the killer email copy that made people ravenous for the product...
Some quick background on the product being launched:
- $1,000 āInner Circleā membership group
- 40k+ Instagram followers
- Launch was limited to 30 spots this round
- $1,000 āInner Circleā membership group
- 40k+ Instagram followers
- Launch was limited to 30 spots this round
In past launches, they just spammed IG Stories to fill spots.
ā5 spots leftā¦ā
I said fuck that, weāre blowing this shit up AND keeping it classyš¤
ā5 spots leftā¦ā
I said fuck that, weāre blowing this shit up AND keeping it classyš¤
Part 1: The Funnel
The funnel was hyper simple. The ONLY goal was to get them to opt-in with Email AND SMS.
Copy on the landing page did not specify a launch date and hit them with juicy bullet points about the benefits of the group.
And the most important part?
The funnel was hyper simple. The ONLY goal was to get them to opt-in with Email AND SMS.
Copy on the landing page did not specify a launch date and hit them with juicy bullet points about the benefits of the group.
And the most important part?
It drove home the exclusivity of the group, HARDā¦
Thereās content inside that you actually CANNOT google or find on YouTube.
They have amazing proof of this and this allowed me to be more aggressive with the copy.
Always calibrate the copy to match the offer.
Thereās content inside that you actually CANNOT google or find on YouTube.
They have amazing proof of this and this allowed me to be more aggressive with the copy.
Always calibrate the copy to match the offer.
Part 2: The Content Strategy
The most important part of this launch was syncing up the clientās Instagram content with Email and SMS follow-up to create a hype machine.
Hereās a quick teaser of what we did each day. Might release the full plan if it gets enough interest...
The most important part of this launch was syncing up the clientās Instagram content with Email and SMS follow-up to create a hype machine.
Hereās a quick teaser of what we did each day. Might release the full plan if it gets enough interest...
If you look at SMS 1, you'll notice I put "market research questions".
I asked the waitlist an open-ended question and then manually sat in their CRM for 2 hours responding to them.
Why did I do this?
I asked the waitlist an open-ended question and then manually sat in their CRM for 2 hours responding to them.
Why did I do this?
This manual response added a "white glove", luxury aspect to the launch.
Sure a VA could do it but I wanted to find out major objections and questions that the waitlist members had...
Sure a VA could do it but I wanted to find out major objections and questions that the waitlist members had...
I used the knowledge gathered from this narrowed-down audience segment to factor into my email copy for the rest of the week.
This one manual effort probably made the launch THAT much more successful.
Always speak to your audience if you can...
This one manual effort probably made the launch THAT much more successful.
Always speak to your audience if you can...
Launch Day:
All the work was already done. There was so much hype and desire that the spots sold out in less than an hour.
AND that included the time for everyone to confirm payment and go through onboardingā¦
All the work was already done. There was so much hype and desire that the spots sold out in less than an hour.
AND that included the time for everyone to confirm payment and go through onboardingā¦
To summarize:
1. Talk to your audience and know how to push their buttons.
2. Plan ahead of time and synchronize content to keep interest high.
This can be used on basically any platform and scaled in complexity with more emails, content, and reminders.
1. Talk to your audience and know how to push their buttons.
2. Plan ahead of time and synchronize content to keep interest high.
This can be used on basically any platform and scaled in complexity with more emails, content, and reminders.
If you liked this thread, please RT the first tweet.
Respond below if you want me to go more in-depth into:
- The rest of the content strategy we used.
- A breakdown of the copy I used in the emails.
- The exact market research questions I asked the audienceā¦
Respond below if you want me to go more in-depth into:
- The rest of the content strategy we used.
- A breakdown of the copy I used in the emails.
- The exact market research questions I asked the audienceā¦
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