Business
Economics
E-commerce
Retail
Food Industry
General Trade
Distributor-led category
Modern retail
Packaged food industry
What's the dominant distribution channel in the Indian Packaged food Industry?
It should be no surprise to one that it is still a distributor-led category with 75% of the sales channelized through general trade (kiranas).
It should be no surprise to one that it is still a distributor-led category with 75% of the sales channelized through general trade (kiranas).
1/ However modern retail including hypermarkets, supermarkets, the e-commerce platforms is a growing channel of sales for this category contributing ~25% off-take of packaged food.
2/ The key reason behind the dominance of general trade is its robust outreach and coverage. The share of sales from modern retail is higher in value-added products such as biscuits, breakfast cereals
3/ compared to daily need products such as milk pouches, on-the-go products like aerated beverages, and staples like edible oils and wheat flour.
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