45 Tweets 4 reads Apr 09, 2022
Want to quit your 9-5?
Read this first ↓
Here's how you can USE your 9-5 to escape your 9-5 — similar to how I did.
8 years ago my boss tried to let me go.
The next day he paid me a consulting fee. Why?
Because I understood the problems he was facing better than he did.
Now it's your turn.
There are 3 problems companies with 50+ employees will pay you BIG money to solve.
And I'm laying it out for you right here.
Problem 1:
Taking Care of Employees.
Big businesses have numbers guys at the top.
And do you know how much it costs to hire people?
•Tax stuff
•Benefits
•Onboarding.
Tens of thousands of dollars in some cases.
And between me and you...
They hate employees.
Yea I said it.
Ok fine...
They "undervalue" employees.
That's why you want to quit.
It's been like that since the industrial age.
They knew things their employees didn't.
And they held it over their heads.
Employees had to put up with it - or else their family would starve.
But things have changed.
Like what? Well...
The internet happened.
And now everyone knows everything.
Then 2020 happened.
And now remote work is normalized.
The bottom line?
Employees have more choices.
And choice is power.
So for example...
You know that Big NYC Firm — the one everyone wishes they could work for?
Guess who's taking their best employees...
You know that little firm in Iowa?
Me neither.
But they're...
• Innovative.
• Employee-owned.
• Fully remote.
• Kind
• Offering unlimited paid time off
While that big firm is paying six figures for your soul.
And trying to make you go back to the office (🤨?)
How do I know this?
I've SEEN it with my own eyes.
By trade I'm a CX writer.
Back in 2018, I worked with an (awesome) agency where we were all positioned as CX advisors.
Here's what this means...
Sometimes our clients had CX staff already.
But the higher-ups wouldn't listen to them.
Because they're employees.
And they hate employees — remember?
But they love advisors.
So my team would go in and ask their very intelligent CX team...
"What do you have planned?"
They'd tell us.
And we'd tell their boss.
Then the plan would happen.
Bottleneck averted.
No wonder employees are leaving by the hundreds of thousands.
CX is when a company champions its customers.
Can you help them champion their employees (EX)?
They need you to...
•Give their employees a voice
•Make sure their employees are taken care of (so they don't leave)
•Show how 'caring' contributes to the bottom line.
Problem 2: Team cohesiveness.
How can one person beat a 50+ employee company?
Speed.
When companies lose their agility...
The only way to keep winning is to become a conglomerate.
(Buy and augment other companies.)
Most businesses don't understand how this works.
They either make the wrong acquisitions and sink.
Or they make none and implode.
At 50+ employees the CEO is inaccessible.
•They need managers.
•They keep growing
•They need more managers.
Suddenly there are too many bottlenecks.
And the departments become siloed for two reasons:
•They're misguided by leadership
•Or they're held up by the bottlenecks (and not able to act on brilliant ideas).
Then the teams become confused and jaded.
And they stop respecting each other.
So now...
The engineers don't understand the value of marketing.
Because AI will replace copywriting anyway — right?
And marketers don't understand the value of engineers.
Because no-code commoditizes all code — right?
Wrong.
As companies grow — can you help leaders delegate sensibly?
They need you to...
• Remove the bottlenecks — so smart employees can take ownership of projects.
• Help keep their departments unified and aligned with the big picture.
• Help them fix the culture and learn to trust their people.
Problem 3: Decision-making
Or modern research and development (R&D).
This one's for all the polymaths out there.
Companies closest to the information wins.
At least that's how it USED to be.
But now...
We're ALL close to the information.
So now it's about finding the tiny bit of useful info...
In a sea of crap.
Change happens fast.
What this means is...
It's easier to get things done.
But it's harder to decide what to do.
So R&D has to:
•Curate the best options
•Present them
•And stay on top of what's happening — almost by the minute.
How do I know this?
Because I LIVED it.
Research is 80% of the job.
And nobody gets it right.
Except for you — yea?
•Do you have a mean curation process?
•Can you make sense of data?
•Can you communicate it in plain, simple English? (← Big one)
That's what they need.
So give it to them.
And let them thank you with money.
TLDR — Escape 9-5 via Transcendence.
Make big money helping companies:
• Champion their employees
• Unify their departments
• Make smart decisions
One more thing...
I'm starting a market research newsletter for copywriters.
If you're on Money Twitter — you're a copywriter.
Retweet the first tweet and I'll DM you the secret link to sign up. (Make sure you have DMs open.) 👇

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