LNPR Capital®
LNPR Capital®

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25 Tweets 32 reads Apr 07, 2022
DIXON TECHNOLOGIES Analysis !!
A detailed thread below 🪡🧵
#Investing #StockMarket
About Dixon -
Dixon is the largest home grown design focused & solutions company engaged in manufacturing products in the consumer durables lighting and mobile phones markets in India. Dixon was founded 1993 by Mr Sunil Vachani.
Financial Summary -
Q3 FY22 (YoY)
Rev were at Rs 2074cr⬆️41%
Pat at Rs 46cr⬇️25%
Eps at Rs 7.7⬇️26%
Exiting Plant Locations -
▪️ Noida - HO, R&D for CTVs & Lighting.
▪️ Dehradun Factory -
Unit 1 - Lighting
Unit 2 - Washing Machine
Unit 3 - Washing Machine
Unit 4 - Washing Machine
▪️ Noida Factory -
Unit 1 - AC-PCB & lighting
Unit 2 - Lighting
Unit 3 - Lighting
Unit 4 - Mobile Phones & Reverse Logistics
Unit 5 - Mobile Phones
Unit 6 - Mobile Phones
▪️ Tirupati Factory - LED TVs CCTV/DVR
Strong Tailwinds -
▪️ Deep capabilities in semiconductors, polymer & metals processing, thermal management, box building, etc.
▪️ Dixon is the largest Indian player with broadest product and customer experience and highly successful track-record.
▪️ Cost structures of OEMs are prohibitively expensive.
▪️ Strong government push for ‘Make in India’ in broader Electronics and Mobile category.
▪️ Policy measures to make imports unattractive and incentivizing domestic production.
Value Proposition -
Co's focus on value proposition has led to dominant share of business from reputed customers.
▪️ Quality & Integration - Co goes through high level quality adherence & frequent quality audits. The co never posed an “own brand” risk to customers.
▪️ Scale - Co able to pass on the benefit of economics of scale to customers.
Co has efficient and nimble supply chain to respond to demand fluctuations.
Cost leadership with integrated manufacturing set-up & global sourcing capabilities.
▪️ Continuous Innovation - Co has a strong R&D team with proven expertise in developing own designs.
▪️ Cost Effective Solution - Co gas frugal, flexible & fungible. They have manufacturing base In-house capabilities for polymers, plastics, sheet metal, surface mount etc.
Segmental Overview -
▪️ LED TV :
~ End to end solution including Auto Insertion, SMT,
LCM Module Assembly.
~ Backward integration into LED panel assembly with
clean room.
~ Product portfolios – 19 to 65 inches, ATV, 2K, 4K UHD, Smart, Semi-smart, Android certified, Linux based TV with AIOT platform & voice control features.
Key Customers : Xiaomi, Samsung, Panasonic, Philips, Hisense, Nokia, Flipkart, Lloyd, VU, Reliance, TCL, Toshiba, BPL.
▪️ LIGHTING PRODUCTS :
~ India’s most respected manufacturer having largest
assembly capacity in lighting industry.
~ Backward Integration include Sheet metal, Plastic
Moulding & Wound components.
~ Product portfolios – LED Lights, Ballast, Tube lights,
Battens, Downlighters.
Key Customers : Philips, Panasonic, Wipro, Bajaj, Luker, Luminous, Crompton, C&S, Orient, Polycab, Syska, Havells, Usha.
▪️ HOME APPLIANCE :
~ Semi Automatic Washing Machine : Largest product portfolio of 140 Models ranging from 6 kg -10 kg.
~ Leveraging strong R&D capabilities to design and
produce technologically advanced washing machine.
~ Backward Integration : Plastic Moulding. Bought out
components include Motors, Clutch assembly & PCBA.
Key Customers : Panasonic, Samsung, Godrej, Bosch, Weston, Haier, Intex.
▪️ MOBILE PHONES :
~ Strong Manufacturing & Quality team with in-house developed MES.
~ Rich experience of working with global brands like Samsung, Panasonic, LG & Gionee apart from domestic brands like Micromax, Intex.
~ Recently, got approval under PLI scheme on mobile phones. The government plans to provide incentives up to Rs 41,000 crs over the next 5yrs period.
~ Closed an agreement with Motorola & Nokia under mobile PLI Scheme.
Key Customers : Motorola, Samsung, LG, Nokia, Gionee.
▪️ SET TOP BOX :
~ Started manufacturing Set Top Boxes for Jio (Hybrid & Cable) & Dish TV.
~ Set Top boxes as a new line of business will start contributing significant portion to the company revenues.
Key Customers : Hathway, Den & Dish TV.
▪️ SECURITY SYSTEMS :
~ Dixon AIL: 50-50 joint venture between Dixon & Aditya Infotech Limited to manufacture security surveillance equipments.
~ The JV partner holds trademark for CP Plus &
Dahua brands.
▪️ REVERSE LOGISTICS :
~ This vertical offers repair services of LED TV, mobiles & Set-top box.
~ Refurbishment for LED TV, mobile, modems, set-top
box & computer peripherals.
~ One of the leading company who offer LED TVs
refurbishment.
Key Customers : Panasonic, Xiaomi, Airtel, Dish TV, Mitashi.
▪️ MEDICAL ELECTRONICS :
~ MOU already signed with Molbio for manufacturing of Quattro Real Time Quantitative micro PCR Analyzer machines.
~ These portable machines are capable of performing 190-200 tests per day of critical infectious
diseases including COVID-19.
PIL revenue for new products : The company expects following revenue estimates under PLI scheme.
- IT Hardware & laptops : Rs 800- 1000cr
- Telecom : Rs 2000cr
- A/C PCBs : Rs 400cr
- Refrigerator : Rs 500cr
Key Risks :
~ Shortage of chips supply from importing countries.
~ Business is exposed to rapid changes in technologies.
~ Delay in the commissioning of its capex project, slowdown in consumer discretionary spends, and.
Conclusion : Dixon’s sustainable returns-centric scale ambition reinforces confidence with regard to opportunity basket*
*Automation, migration to ODM (especially mobile phone), and a downstream component ecosystem are critical to its long-term revenue and competitive edge.
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