I have generated $21,873,980 with email for 35+ DTC brands at my agency
Here are the 10 lesser known tactics we use for clients—steal them all🤌🏿
Here are the 10 lesser known tactics we use for clients—steal them all🤌🏿
Make sure that your pop ups are for both mobile and desktop, with a strong offer
This does not always have to be a monetary incentive, it can be a digital download, giveaway, info product that provides value etc.
This does not always have to be a monetary incentive, it can be a digital download, giveaway, info product that provides value etc.
Go deep with segmentation - focus on frequency, recency, product categories, demographics etc
Look for the hidden revenue opportunities where there are large groups of people present
More people = more $$
Look for the hidden revenue opportunities where there are large groups of people present
More people = more $$
Have a good retention tech stack in place—referrals, survey, reviews, loyalty, sms
Make sure these all sync with your ESP via targeted flows.
Make sure these all sync with your ESP via targeted flows.
Create a vault of campaigns that you can pull out of your back pocket when things are slow, and you don't necessarily want to focus on sale only campaigns.
Have 3 main pop-ups that are behaviourally triggered to target:
>Existing customers with an upsell offer/invitation to become VIP
>New customers with a new offer
>Exit intent
>Existing customers with an upsell offer/invitation to become VIP
>New customers with a new offer
>Exit intent
For promos, avoid friction and have auto applied discounts to increase chance of conversion.
Review your best campaigns every month/quarter and repackage these into existing flows that are underperforming or have them as resend.
Add a Klaviyo form to have your abandoned cart offer on your website to increase conversions.
Create an instant upsell for buyers when they make a purchase that is time sensitive.
Use this snippet in your abandoned cart emails to take people back to check out and automatically add the discount code to the checkout.
Resend emails in your high converting flows to non openers eg welcome flow, abandoned cart etc
Ideally resend the email with the offer/incentive.
Ideally resend the email with the offer/incentive.
If you offer payment plans like Clear Pay or Klarna, add this in your high cart value abandoned cart or checkout flow.
Consider words and phrases like:
Complimentary, You qualify, We don't usually do this
To convey a more premium value prop with discounts or offers
Complimentary, You qualify, We don't usually do this
To convey a more premium value prop with discounts or offers
Resends should focus on—non openers, non clickers, non purchasers.
Have dedicated swipe ups on social media platforms to drive sign-ups think TikTok, Instagram etc with a dedicated landing page
Focus on social media exclusive discounts e.g.
"TikTok fam get 15% off instead of 10%"
Focus on social media exclusive discounts e.g.
"TikTok fam get 15% off instead of 10%"
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Hope you found this valuable 🙏🏿
Hope you found this valuable 🙏🏿
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