In the last 18 months
I've sent over 375k cold emails which allowed me to get dozens of clients for myself and multiple 7 figures of LTV generated for clients
5 things you can apply today to 3x your results with cold emails
Threadπ
I've sent over 375k cold emails which allowed me to get dozens of clients for myself and multiple 7 figures of LTV generated for clients
5 things you can apply today to 3x your results with cold emails
Threadπ
1// The best cold emails have 3 main components:
π€ Well personalized
Research the other person.
It takes just a few minutes but the returns are exponentially higher.
100 personalized emails >> 10000 copy paste spammy cold emails
π€ Well personalized
Research the other person.
It takes just a few minutes but the returns are exponentially higher.
100 personalized emails >> 10000 copy paste spammy cold emails
π€ A short intro that instills trust & authority.
Tell them who you are, what your experience is & why they should care
Tell them how much money your clients have made because of you
Tell them who you are, what your experience is & why they should care
Tell them how much money your clients have made because of you
Learn how to write 1 sentence case studies from @blackhatwizardd
e.g
My name's X & I recently helped {{client-name}} more than double their revenue from $12k/month to $26k/month in just 9 weeks just through email marketing.
e.g
My name's X & I recently helped {{client-name}} more than double their revenue from $12k/month to $26k/month in just 9 weeks just through email marketing.
Namedrop your clients
Build social proof by namedropping bigger companies that everyone knows.
Build social proof by namedropping bigger companies that everyone knows.
π€ Strong CTA
"Interested?"
"Worth exploring?"
If your prospect likes the rest of the email and then reads the CTA, what will he think?
"Yeah, maybe I should do ads. This is definitely worth exploring."
"Interested?"
"Worth exploring?"
If your prospect likes the rest of the email and then reads the CTA, what will he think?
"Yeah, maybe I should do ads. This is definitely worth exploring."
And they will think about ads later.
They won't think about you.
They don't care about you.
They won't think about you.
They don't care about you.
But what if you had a stronger CTA?
"If you want explosive growth like {{case-study-client}}, let's talk this week?"
"If you want explosive growth like {{case-study-client}}, let's talk this week?"
Now, you've transitioned them from thinking about your mechanism, which in this case is ads
to thinking about YOUR service
and thinking about YOU.
to thinking about YOUR service
and thinking about YOU.
"Yeah, this guy seems to be experienced and is able to get good results. Let's just talk to him and see if he's legit."
That's it, you got the call!
This brings me to the second lessonπ
That's it, you got the call!
This brings me to the second lessonπ
2// Your goal is to sell the phone call, not the complete service
Imagine this:
You get a cold email from a stranger from some corner of the internet
Unless you have a ton of money spare, there is a very low chance that you will pay him $5k or $10k just from an email
Imagine this:
You get a cold email from a stranger from some corner of the internet
Unless you have a ton of money spare, there is a very low chance that you will pay him $5k or $10k just from an email
You'd want to
> Research him
> Talk to him
> See reviews & testimonials
So when you email someone
Give them a chance to do all this
- Share your website
- Have testimonials and case studies
- Make a VSL explaining who you are and what you do
- Get them on a phone call
> Research him
> Talk to him
> See reviews & testimonials
So when you email someone
Give them a chance to do all this
- Share your website
- Have testimonials and case studies
- Make a VSL explaining who you are and what you do
- Get them on a phone call
The goal is to move them down the funnel
ONE-STEP-AT-A-TIME
Cold email > Phone call > Demo call > Invoice > Onboarding > Fulfillment
Don't try to take shortcuts or act smart
Sell the call, let the call sell your service.
ONE-STEP-AT-A-TIME
Cold email > Phone call > Demo call > Invoice > Onboarding > Fulfillment
Don't try to take shortcuts or act smart
Sell the call, let the call sell your service.
3// Talk like a human
"Dear sir
We at [newcompany] strongly believe..."
I'll stop you right there mate.
No stop.
"Dear sir
We at [newcompany] strongly believe..."
I'll stop you right there mate.
No stop.
You don't email people like that.
> Be a little casual.
> Sound like a human
> And definitely don't send a template to 10,000 people.
Start with Hey/Hi
Introduce yourself
> Be a little casual.
> Sound like a human
> And definitely don't send a template to 10,000 people.
Start with Hey/Hi
Introduce yourself
Do some market research about the language those people use.
The industry and person's name determine a lot about how they read, write & talk.
The industry and person's name determine a lot about how they read, write & talk.
You don't wanna mail a 55-year-old corporate guy:
"Yo man wassup!"
But you also don't wanna email a 23-year-old founder:
"Respected sir..."
"Yo man wassup!"
But you also don't wanna email a 23-year-old founder:
"Respected sir..."
4// Keep it short
We all know attention spans are at an all-time low in 2021
If you send a 600-word cold email
We all know attention spans are at an all-time low in 2021
If you send a 600-word cold email
NO ONE IS GOING TO READ THAT
Keep it short
Keep it short
Less than 150 words
And don't write in a 3-inch block of boring text
No one's going to read so much text
Add spacing & line breaks
And don't write in a 3-inch block of boring text
No one's going to read so much text
Add spacing & line breaks
π€ The goal of the first part is to get the prospect to read the intro & case study.
π€ The goal of the case study is to get the person to read the CTA
π€ The goal of CTA is to get the person to reply or book a call.
π€ The goal of the case study is to get the person to read the CTA
π€ The goal of CTA is to get the person to reply or book a call.
5// If you wouldn't respond to it, don't send it.
This is by far the best test to find holes and shortcomings in your cold email.
This is by far the best test to find holes and shortcomings in your cold email.
Read it out aloud.
βοΈ Does it flow?
βοΈ Would you trust that guy if this was your first interaction with them?
βοΈ Would you respond to it right now? Is there enough urgency?
βοΈ Does it flow?
βοΈ Would you trust that guy if this was your first interaction with them?
βοΈ Would you respond to it right now? Is there enough urgency?
If it passes this test, you can even run it through a friend or business partner and ask them the 3 questions above.
Bonus:
Invoke curiosity, make it about the prospect, sneak in something that shows you know your shit, and build FOMO'
People value more what they're missing out instead of what they could get
You're leaving $10k on the table >> I can make you $50k
Invoke curiosity, make it about the prospect, sneak in something that shows you know your shit, and build FOMO'
People value more what they're missing out instead of what they could get
You're leaving $10k on the table >> I can make you $50k
In July 2020, I knew nothing about online business and it's possibilities
Fast forward to today, I've generated multiple 7 figures for my clients
Here's the first course that I bought that made it all possible
gumroad.com
Fast forward to today, I've generated multiple 7 figures for my clients
Here's the first course that I bought that made it all possible
gumroad.com
Have questions, ask them belowπ
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