Please steal my business idea.
A roadmap to $10,000/month 👇
A roadmap to $10,000/month 👇
Quick PSA 🚨
This will be a longer thread but...
If you are serious about building a business, it's worth the read.
I promise that if you TAKE ACTION with this info you will change your life.
Save it, study it and share with friends.
Let's get to work ✅
This will be a longer thread but...
If you are serious about building a business, it's worth the read.
I promise that if you TAKE ACTION with this info you will change your life.
Save it, study it and share with friends.
Let's get to work ✅
First, the backstory:
I was browsing @Airbnb looking for spot to host a company retreat.
I came across this place in Joshua Tree.
As I scrolled the pics I saw this lonely bottle of water (see 2nd pic).
Then it happened again...with Dial Soap 🙄
Idea sparked ✅
I was browsing @Airbnb looking for spot to host a company retreat.
I came across this place in Joshua Tree.
As I scrolled the pics I saw this lonely bottle of water (see 2nd pic).
Then it happened again...with Dial Soap 🙄
Idea sparked ✅
How cool would it be if instead of Costco brand water it was @drinkolipop, @drinksanzo or @DrinkHealthAde.
Or instead of Dial it was @usehuron, @vibebodycare or @BlackWolfNation
But "cool" doesn't make it a business.
Here's what does 👇
Or instead of Dial it was @usehuron, @vibebodycare or @BlackWolfNation
But "cool" doesn't make it a business.
Here's what does 👇
Next, the idea 💭
Create curated brand boxes to send AirBNB hosts to feature in their homes.
1⃣ Brands get a new marketing channel to reach customers.
2⃣ AirBNB hosts get better reviews and get more bookings.
Everyone makes more money (including you).
WIN - WIN - WIN 💰
Create curated brand boxes to send AirBNB hosts to feature in their homes.
1⃣ Brands get a new marketing channel to reach customers.
2⃣ AirBNB hosts get better reviews and get more bookings.
Everyone makes more money (including you).
WIN - WIN - WIN 💰
Now you gotta test it 🎯
Let's pick a market + product category.
Ex: Mountain Getaways + Foods 🏔️🥣
Search Big Bear Lake, Park City, Lake Tahoe, and Breckenridge.
Why?
✅ Popular Tourist Destinations
✅ Affluent Areas
✅ Lots of listings
You now have 1,000+ prospects.
Let's pick a market + product category.
Ex: Mountain Getaways + Foods 🏔️🥣
Search Big Bear Lake, Park City, Lake Tahoe, and Breckenridge.
Why?
✅ Popular Tourist Destinations
✅ Affluent Areas
✅ Lots of listings
You now have 1,000+ prospects.
Next, send messages ✉️
Contact all of the hosts:
"Hey [first name],
I run [company] and we help AirBNB hosts improve their reviews & book more rentals by sending you popular products your guests will love.
It's 100% free for you.
Are you interested?"
This is the fun part 👀
Contact all of the hosts:
"Hey [first name],
I run [company] and we help AirBNB hosts improve their reviews & book more rentals by sending you popular products your guests will love.
It's 100% free for you.
Are you interested?"
This is the fun part 👀
If you send 1,000 messages...
🤷♂️ 700 won't respond.
❌ 200 will say no.
✅ 100 will say yes.
Look at those 100 listings on @airdna and find some data.
How many bookings?
Average number of guests?
Average booking price?
Now you have a product to sell 💸
🤷♂️ 700 won't respond.
❌ 200 will say no.
✅ 100 will say yes.
Look at those 100 listings on @airdna and find some data.
How many bookings?
Average number of guests?
Average booking price?
Now you have a product to sell 💸
Next, we need brands 🎯
Let's focus on food/drinks for the kitchen.
Why?
✅ Consumable Product
✅ Lower COGS (matters later)
✅ Higher LTV / Recurring Orders
+ who wants to shop or cook on vacation.
So let's reach out to a few of them.
Let's focus on food/drinks for the kitchen.
Why?
✅ Consumable Product
✅ Lower COGS (matters later)
✅ Higher LTV / Recurring Orders
+ who wants to shop or cook on vacation.
So let's reach out to a few of them.
Send a simple message to brand owners:
"Hey [first name],
I send 100 high-end AirBNB rentals curated products every month for their guests to try. I would love to have a conversation about a pilot program with over x guests.
Are you interested?"
Send this to 100 brands.
"Hey [first name],
I send 100 high-end AirBNB rentals curated products every month for their guests to try. I would love to have a conversation about a pilot program with over x guests.
Are you interested?"
Send this to 100 brands.
The math is similar to the hosts.
🤷♂️ 70 won't respond
❌ 20 will say no
✅ 10 will say yes
Make this offer:
$1,500 for a 3 month test.
3 will say yes.
$4,500 = validation 💸
The next step matters the MOST.
🤷♂️ 70 won't respond
❌ 20 will say no
✅ 10 will say yes
Make this offer:
$1,500 for a 3 month test.
3 will say yes.
$4,500 = validation 💸
The next step matters the MOST.
MEASURE THE RESULTS 📈
1⃣ See if guests tag the brands on instagram
2⃣ See if they buy (attribution survey)
3⃣ Gather feedback from hosts
Any data that shows it works will make it 100x easier to close more brands in the future.
This is the foundation of a scalable business.
1⃣ See if guests tag the brands on instagram
2⃣ See if they buy (attribution survey)
3⃣ Gather feedback from hosts
Any data that shows it works will make it 100x easier to close more brands in the future.
This is the foundation of a scalable business.
Now that you have proof you can repeat and optimize the process.
A few growth opportunities:
💰 Expand Markets + Product Categories
💰 Upsell Brands Into More AirBNBs
💰 Charge Hosts To Refill Popular Products
At $500/month each, you need 20 brands to make $10,000/month.
A few growth opportunities:
💰 Expand Markets + Product Categories
💰 Upsell Brands Into More AirBNBs
💰 Charge Hosts To Refill Popular Products
At $500/month each, you need 20 brands to make $10,000/month.
This is the disclaimer 🚨
👉 This is simple, not easy
👉 This is an idea, not fool-proof plan
👉 You will have costs
But, I will say this:
I would pay for this service 🤷♂️
And I would pay more money for an AirBNB that has my favorite brands pre-stocked.
👉 This is simple, not easy
👉 This is an idea, not fool-proof plan
👉 You will have costs
But, I will say this:
I would pay for this service 🤷♂️
And I would pay more money for an AirBNB that has my favorite brands pre-stocked.
Boom 🔥 get to work.
Have questions? I'm happy to help!
Send me a DM 👉 @ImSamThompson
Retweet this thread to share 👇
Have questions? I'm happy to help!
Send me a DM 👉 @ImSamThompson
Retweet this thread to share 👇
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