9 ads that'll show you how to use psychology in your marketing to make $$$
1. Gold’s Gym
1. Gold’s Gym
Sell transformations, not features.
Great marketing is focused on what it does for the reader.
What benefit will they get?
Example: Gold’s Gym
Great marketing is focused on what it does for the reader.
What benefit will they get?
Example: Gold’s Gym
Be funny.
Few people remember what makes them think.
But everyone remembers what made them laugh.
Use humour in your marketing to make it memorable.
Example: Porsche
Few people remember what makes them think.
But everyone remembers what made them laugh.
Use humour in your marketing to make it memorable.
Example: Porsche
Agitate their fears.
The fear of loss is stronger than the desire for gain.
Make it clear what could happen if people don’t use your product.
Example: Durex
The fear of loss is stronger than the desire for gain.
Make it clear what could happen if people don’t use your product.
Example: Durex
Show, don’t tell.
Your marketing is 10x more powerful when you use pictures.
Example: Kit Kat
Your marketing is 10x more powerful when you use pictures.
Example: Kit Kat
Handle objections.
People have fears, anxieties, concerns toward your product.
Ignoring them in your marketing won’t make them go away.
Address them head on to increase conversions.
Example: Apple
People have fears, anxieties, concerns toward your product.
Ignoring them in your marketing won’t make them go away.
Address them head on to increase conversions.
Example: Apple
Compare your product.
Taking shots at your competitor can be a great way to generate attention.
Bonus points for humour.
Example: Coca Cola
Taking shots at your competitor can be a great way to generate attention.
Bonus points for humour.
Example: Coca Cola
Make it relevant.
You’ll capture attention when you talk about what’s on everyone’s mind.
Find what's relevant and use it in your marketing.
Example: Hershey’s
You’ll capture attention when you talk about what’s on everyone’s mind.
Find what's relevant and use it in your marketing.
Example: Hershey’s
Polarize.
Your product isn’t for everyone.
So make your brand stand for something.
This is how you create die-hard fans.
Example: Nike
Your product isn’t for everyone.
So make your brand stand for something.
This is how you create die-hard fans.
Example: Nike
Use rhymes.
Why do songs get stuck in your head but not textbooks?
Rhymes and alliteration are more memorable than standard words.
Use them in your marketing, just don’t overdo them.
Example: Apple
Why do songs get stuck in your head but not textbooks?
Rhymes and alliteration are more memorable than standard words.
Use them in your marketing, just don’t overdo them.
Example: Apple
9 psychological tips to use in your marketing:
1. Sell transformations, not features
2. Use humour
3. Agitate fears
4. Show, don't tell
5. Handle objections
6. Compare your product
7. Make it relevant
8. Polarize
9. Rhyme
1. Sell transformations, not features
2. Use humour
3. Agitate fears
4. Show, don't tell
5. Handle objections
6. Compare your product
7. Make it relevant
8. Polarize
9. Rhyme
A few of these examples I got from @BestAdsTime.
A great follow if you want more content like this.
And if you got value from this thread?
1) Give the 1st tweet a retweet
2) Follow me @WrongsToWrite
Thanks for reading.
A great follow if you want more content like this.
And if you got value from this thread?
1) Give the 1st tweet a retweet
2) Follow me @WrongsToWrite
Thanks for reading.
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