20 tips that’ll teach you more about email marketing than a $2,000 course:
1. The subject and preview lines sell the open, the body sells the click, and the landing page sells the product. Take them one step at a time.
2. People love seeing their names in emails. When it’s appropriate, personalize.
2. People love seeing their names in emails. When it’s appropriate, personalize.
3. Interaction is good for your brand and your domain reputation. Encourage replies by asking questions.
4. Email design is important, but copywriting and offer are 10x more important. Focus on what matters most.
4. Email design is important, but copywriting and offer are 10x more important. Focus on what matters most.
5. Send test emails before you launch a campaign. This will help you avoid sending broken links and other profit killers.
6. Track and analyze data meticulously, then use it to improve your emails going forward.
6. Track and analyze data meticulously, then use it to improve your emails going forward.
7. Set up and optimize your core flows: cart abandon, browse abandon, post-purchase, and newsletter welcome. There’s so much untapped value in these that most people waste.
8. Use interest-creating subject lines like questions, starts of stories, myth busters, and cliffhangers.
8. Use interest-creating subject lines like questions, starts of stories, myth busters, and cliffhangers.
9. Roughly 60% of readers will be on mobile. Make sure your emails are optimized for that format.
10. Test everything. Subject lines, angles, pop-ups, etc. The more you test, the more you optimize, and the more you earn.
10. Test everything. Subject lines, angles, pop-ups, etc. The more you test, the more you optimize, and the more you earn.
11. For 95% or more of stores, you’ll want to add a pop-up or flyout. This is how you capture the most leads.
12. Don’t exclusively send promotions. Instead, work in value emails, company updates, and other types.
12. Don’t exclusively send promotions. Instead, work in value emails, company updates, and other types.
13. Segment your lists by who purchased what, how often people open your emails, etc, then send different messages to different segments.
14. Don’t worry about unsubscribes. People will drop off every time you send a message. As long as it’s not an excessive amount, you’re fine.
14. Don’t worry about unsubscribes. People will drop off every time you send a message. As long as it’s not an excessive amount, you’re fine.
15. Look at everything through the lens of lifetime value, and don’t sacrifice it for short-term profits.
16. Research which words, symbols, and practices (like writing subject lines in all caps) lead to spam triggers, then don’t use them.
16. Research which words, symbols, and practices (like writing subject lines in all caps) lead to spam triggers, then don’t use them.
17. Reward your biggest fans and most frequent customers with gifts like exclusive discounts.
18. Subscribe to the most successful brands in your space and let their strategies inspire you.
18. Subscribe to the most successful brands in your space and let their strategies inspire you.
19. Fit the tone of your writing to your brand and audience. Keep things fresh, interesting, and full of personality.
20. Above all, don’t give up after a slow month or two. Email & SMS are massive profit drivers, and they keep you safe from rising ad costs. Invest in them.
20. Above all, don’t give up after a slow month or two. Email & SMS are massive profit drivers, and they keep you safe from rising ad costs. Invest in them.
That's everything.
If you liked this thread:
1. Follow me @thePhilRivers for more
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Thanks for reading 🤝
If you liked this thread:
1. Follow me @thePhilRivers for more
2. RT the tweet below to share the knowledge
Thanks for reading 🤝
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