I spent $2,622,683 on amazon PPC at a 3.22 (10+ ROAS with Organic) ROAS in the last 8 years so you don’t have to
Here is what I learned
A Thread🧵 >>>
Here is what I learned
A Thread🧵 >>>
[1/16] Brand Awareness:
To receive millions of brand search impressions on Amazon, Your branding needs to be intact. Don't take any shortcuts, treat your customers right and provide great value to every single customer along the way.
To receive millions of brand search impressions on Amazon, Your branding needs to be intact. Don't take any shortcuts, treat your customers right and provide great value to every single customer along the way.
[2/16] Content Setup:
Copy the content structure of your winning competitor. I took advantage of Amazon's A+ content setup. It is crucial to use A+ content --> You can include your brand setup, and you can learn from winning competitors what helps convert.
Copy the content structure of your winning competitor. I took advantage of Amazon's A+ content setup. It is crucial to use A+ content --> You can include your brand setup, and you can learn from winning competitors what helps convert.
[3/16] Apps:
I like to use profit tracking software such as Samurai Seller, it makes my life easier and I think every Amazon seller should opt for what makes the life of an account manager easier.
I like to use profit tracking software such as Samurai Seller, it makes my life easier and I think every Amazon seller should opt for what makes the life of an account manager easier.
[4/16] Easy Product Scale:
Competition is good for business. You can sell random drop-shipping products for $10k/m. Stay away from weight loss and extremely high comp. categories
Competition is good for business. You can sell random drop-shipping products for $10k/m. Stay away from weight loss and extremely high comp. categories
[5/16] High Budgets Low Bids is King:
All companies like to work with high-budget clients, you should use $1k budget and $.25 CPC as opposed to $50 budget and $1 bid.
All companies like to work with high-budget clients, you should use $1k budget and $.25 CPC as opposed to $50 budget and $1 bid.
[6/16] Proof of concept - Finding the sweet spot:
If Amazon spends less than 5-10% of your budget, increase bids, if it spends more, decrease, and once it's working - duplicate and increase budgets
If Amazon spends less than 5-10% of your budget, increase bids, if it spends more, decrease, and once it's working - duplicate and increase budgets
[7/16] Defense Scaling:
By placing your ads on your own listings, you are blocking competitors from doing that and stealing your hard earned listing traffic.
By placing your ads on your own listings, you are blocking competitors from doing that and stealing your hard earned listing traffic.
[8/16] Offensive Scaling:
Steal traffic from your competition if they are not defending it well. New competition is getting traffic somehow. Social ads, Amazon ads, or Organically. Steal their sales by targeting new competition as you filter by new arrivals on amazon.
Steal traffic from your competition if they are not defending it well. New competition is getting traffic somehow. Social ads, Amazon ads, or Organically. Steal their sales by targeting new competition as you filter by new arrivals on amazon.
[9/16] Offensive Scaling 2 - Smart/Broad campaigns:
Facebook's broad campaigns, Google's Smart campaigns are Amazon's automatic campaigns. Create 4 copies and in each optimize for a different type of automated targeting: Loose, Close, Substitute, Complementary.
Facebook's broad campaigns, Google's Smart campaigns are Amazon's automatic campaigns. Create 4 copies and in each optimize for a different type of automated targeting: Loose, Close, Substitute, Complementary.
[10/16] Offensive Scaling 3 - Target adjacent categories:
You can target those categories of products that are similar to yours; if I sell tea for weight loss, I can target fitness category. Even if they don't buy, I am happy to have them see my products.
You can target those categories of products that are similar to yours; if I sell tea for weight loss, I can target fitness category. Even if they don't buy, I am happy to have them see my products.
[11/16] Placement Scaling :
Target the same keyword / category / with everything you got. Expand to video, display, and spons. products targeting
Target the same keyword / category / with everything you got. Expand to video, display, and spons. products targeting
[12/16] Branded Search Terms:
You must target all keywords of your brand search otherwise others sellers like me will. Defend your brand terms
You must target all keywords of your brand search otherwise others sellers like me will. Defend your brand terms
[13/16] Country Expansion:
Advertise on the same winning money makers as you have in the US elsewhere, amazon would do some of the translation for you anyways. Simple task with high ROI. I recommend to focus on: US, Japan, Germany, UK amazon.
Advertise on the same winning money makers as you have in the US elsewhere, amazon would do some of the translation for you anyways. Simple task with high ROI. I recommend to focus on: US, Japan, Germany, UK amazon.
[14/16] Content A/B Testing:
This is Shopify's Google optimize test. You want to A/B test the content and offer you have on the page. Try to do that at least 2-3 times a quarter.
This is Shopify's Google optimize test. You want to A/B test the content and offer you have on the page. Try to do that at least 2-3 times a quarter.
[15/16] What I Would do Differently:
Send inventory on time, be more on top of all the policies, and not neglect the importance of taking care of administrative BS. I would also scale to the moon when I have the window to do so.
Send inventory on time, be more on top of all the policies, and not neglect the importance of taking care of administrative BS. I would also scale to the moon when I have the window to do so.
[16/16] I hope you enjoyed this thread!
Like & RT to get a PDF with the exact framework that took us to $8.4m
DM me once done!
Like & RT to get a PDF with the exact framework that took us to $8.4m
DM me once done!
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