Rattibha

I’ve reviewed 1,000+ resumes over the past 5 years.
Here are 13 tips to help turn your resume into a job generating machine:

1/ Optimize For Every Role
Your resume should be personalized for every role you apply to.
It should be updated to:
1. Focus your value on the specific role
2. Include specific, role-related keywords
If you're using the same resume for every job?
You're losing out on offers.

2/ Sell, Don't Summarize
99% of candidates simply summarize their experience.
Anyone can say they were "responsible for" taking an action.
That tells us nothing about their capabilities or results.
If you want to win?
You need to sell your experience w/ measurable outcomes.

3/ Aesthetics Matter
Look at the image below.
Which car is worth more?
What if I told you they were the exact same make, model, and year?
They are.
Aesthetics impact perceived value.
So choose a resume template that's clean, concise, and feels easy to read.

4/ Layout Impacts Outcomes
The setup of your resume dictates how people will read it.
This structure has led to the best results for my clients:
1. Contact Info
2. Highlight Reel
3. Work Experience
4. Education
5. Skills [Optional]
6. Interests [Optional]

5/ Include Your LinkedIn Profile
ResumeGo performed an analysis of 24.5k resumes.
Their goal?
To see how LinkedIn profiles impact resume outcomes.
They found that resumes including a link to a robust LinkedIn profile had a 71% higher callback rate.

6/ Lead With A "Highlight Reel"
Data from Indeed says recruiters spend ~6-7 seconds scanning a resume.
Choose the 3-5 best pieces of experience for this role.
Then include them in a "highlight reel" at the top of your resume.
Here's an example:

7/ Identify & Use Keywords
Using the right keywords will boost your resume's visibility.
Here's how to find them:
1. Go to ResyMatch.io
2. Upload your resume
3. Paste the job description
4. Scan and review the keywords
Then weave them into the rest of your resume!

ResyMatch.io

ResyMatch.io | Free Resume Scanner & Optimizer by Cultivated Culture

ResyMatch is a free resume scanner that will score your resume based on your target job description...

8/ Optimize Your Bullets
I reviewed 100+ of my favorite resume bullets.
I used them to create my "ideal bullet formula."
Here it is:
Length: 10-20 words
35%: Common Words
35%: Hard / Soft Skills
15%: Measurable Results
15%: Action Words
Apply this to all of your bullets.

9/ Be Concise & Focused With Roles
Each role on your resume should have a minimum of 3 bullets and a maximum of 5.
The first bullet should give a high level overview of your role.
The next 2-4 should provide value driven case studies of your work.

10/ Try To Avoid The Skills Section
If you listed "Microsoft Excel" as a skill, are you...
The office pivot table guru?
Or are you building predictive, API-driven forecasting models?
Don't just list skills.
Weave them into your bullets with context and measurable outcomes.

11/ Try A Personalized Interests Section
Resumes are boring.
Injecting some personality can help you stand out!
I use this formula:
[Interest] (Examples)
Ex:
Podcasts (Up First & Marketing School are in my daily rotation).
You never know where you might spark a connection!

12/ Example of a Great Resume
Let's take a look at a resume that includes everything I mentioned.
This person:
✅ Included a LinkedIn profile
✅ Led with a 5 bullet highlight reel
✅ Sold their experience w/ measurable metrics
✅ Included some awesome personal interests!

13/ Was This Advice Helpful?
Give me a follow!
I share threads like this 2x / week.
Then check out these resume resources:
Resume Templates: ResyBuild.io
Resume Scoring Tool: ResyMatch.io
Resume Bullet Optimizer: ResyBullet.io
Cheers! 🤙