$33,300 in 7 days on 5.49 ROAS, Performance Max Strategy Revealed!
A Thread 𧡠>>>
A Thread 𧡠>>>
[1/9] Writing Copy:
Within the first 3 headlines I like to induce scarcity, and include the brands name or products name within 3+ different headlines. For my long headline I will include social proof, For the description I talk more about the product utilizing product keywords
Within the first 3 headlines I like to induce scarcity, and include the brands name or products name within 3+ different headlines. For my long headline I will include social proof, For the description I talk more about the product utilizing product keywords
[2/9] Asset Groups:
In your asset groups it is highly important to give google 15 image assets and 3-5 video assets along with your logo and copies. You can achieve higher profitability by creating multiple different asset groups targeting specific product categories
In your asset groups it is highly important to give google 15 image assets and 3-5 video assets along with your logo and copies. You can achieve higher profitability by creating multiple different asset groups targeting specific product categories
[3/9] Starting Out:
When starting out I will bucket multiple different audience targeting options into one campaign. I will pick strong keywords, competitor websites, warm audiences etc. My goal is to eventually separate this out into multiple campaigns to separate the variables
When starting out I will bucket multiple different audience targeting options into one campaign. I will pick strong keywords, competitor websites, warm audiences etc. My goal is to eventually separate this out into multiple campaigns to separate the variables
[4/9] Competitor Website Targeting:
I have one campaign targeting various different competitor websites. Some of the competitor websites targeted have links to specific product pages which have received a substantial amount of traffic for a similar product
I have one campaign targeting various different competitor websites. Some of the competitor websites targeted have links to specific product pages which have received a substantial amount of traffic for a similar product
[5/9] Warm Audiences Campaign:
I have a second campaign similar to the first one but instead of targeting competitor websites in this campaign it is targeting warm audiences. I tend to use the brand name keywords more in this campaign.
I have a second campaign similar to the first one but instead of targeting competitor websites in this campaign it is targeting warm audiences. I tend to use the brand name keywords more in this campaign.
[6/9] Apps Campaign:
With the apps campaign I notice extremely cheap clicks that convert at a lower rate with this campaign type. I target apps like DoorDash and other food related apps in one asset group, then fitness apps in 2 different asset groups for a weight loss product
With the apps campaign I notice extremely cheap clicks that convert at a lower rate with this campaign type. I target apps like DoorDash and other food related apps in one asset group, then fitness apps in 2 different asset groups for a weight loss product
[7/9] Keyword Campaign:
I have one asset group for brand keywords and one asset group for cold keywords. The keyword campaign allows you to target keywords related to your product or your brand. This is the second highest spending campaign
I have one asset group for brand keywords and one asset group for cold keywords. The keyword campaign allows you to target keywords related to your product or your brand. This is the second highest spending campaign
[8/9] Best Performers:
The best performers in order were Competitor Websites, Warm Audiences, Keywords Campaign, and Apps. Apps had CPC as low as $0.04 at scale but the quality of traffic is lower than competitor website traffic and other available options
The best performers in order were Competitor Websites, Warm Audiences, Keywords Campaign, and Apps. Apps had CPC as low as $0.04 at scale but the quality of traffic is lower than competitor website traffic and other available options
[9/9] I hope you enjoyed this thread!
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This is an exclusive community and invite only. DM me βDiscordβ to gain access to the community!
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