A friend of mine fired his agency and started working with me on Google Ads
I scaled 900%+ higher than the previous agency within the first 14 days
Here's what I changed >>> π§΅
I scaled 900%+ higher than the previous agency within the first 14 days
Here's what I changed >>> π§΅
[1/6] Bidding strategy:
The previous bidding strategy was on maximize clicks and maximize conversions for most campaigns. Although the ads were profitable, I prefer a strategy where we can give some control to google for scaling. I immediately switched to target ROAS
The previous bidding strategy was on maximize clicks and maximize conversions for most campaigns. Although the ads were profitable, I prefer a strategy where we can give some control to google for scaling. I immediately switched to target ROAS
[2/6] Inconsistent Results:
The previous results were all over the place, one day 1.9 ROAS one day 0 ROAS one day 4 ROAS. It was unsustainable to scale without an automated bidding strategy. After switching to tROAS the campaign hit 2.5-4 ROAS every day when my tROAS bid was 300%
The previous results were all over the place, one day 1.9 ROAS one day 0 ROAS one day 4 ROAS. It was unsustainable to scale without an automated bidding strategy. After switching to tROAS the campaign hit 2.5-4 ROAS every day when my tROAS bid was 300%
[3/6] Restricted by budget:
This is painful to see profitable campaigns not reaching maximum search impressions. There were some campaigns reaching their full budget which is something I try to avoid when scaling ad accounts. The goal is to have an open budget to maximize scale
This is painful to see profitable campaigns not reaching maximum search impressions. There were some campaigns reaching their full budget which is something I try to avoid when scaling ad accounts. The goal is to have an open budget to maximize scale
[4/6] No Remarketing:
I created 2 campaigns, one search campaign targeting brand terms and another targeting cold terms related to the product line with an audience targeting setup to retarget website visitors. I also set up discovery and display, in the end, RSLA was the best
I created 2 campaigns, one search campaign targeting brand terms and another targeting cold terms related to the product line with an audience targeting setup to retarget website visitors. I also set up discovery and display, in the end, RSLA was the best
[4/6] No Smart Shopping:
I created a Smart Shopping campaign instead of the previous standard shopping campaign in order to get more search impressions. This Smart Shopping spent about 70% of the total account's budget and it was spending more rapidly than standard shopping
I created a Smart Shopping campaign instead of the previous standard shopping campaign in order to get more search impressions. This Smart Shopping spent about 70% of the total account's budget and it was spending more rapidly than standard shopping
[5/6] Transitioning into Pmax:
After increasing the account 9x I decided to test the highest sales volume products below 3 ROAS into a performance max campaign with a 300% tROAS. Each product has itβs own campaign, we are currently testing this with goals to raise current ROAS
After increasing the account 9x I decided to test the highest sales volume products below 3 ROAS into a performance max campaign with a 300% tROAS. Each product has itβs own campaign, we are currently testing this with goals to raise current ROAS
[6/6] I hope you enjoyed this thread!
Interesting in scaling your e-com Business with Google Ads?
Book a call to work with me directly on your google ads
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Interesting in scaling your e-com Business with Google Ads?
Book a call to work with me directly on your google ads
calendly.com
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