The Simplest Sales Page Formula (You've Never Heard Before)
P.P.E.O
P.P.E.O
PROMISE - What's the biggest/best believable hook you can make in your marketing?
Keep digging until you find that hook that's going to stop them in their tracks
Keep digging until you find that hook that's going to stop them in their tracks
PROOF - What evidence do you have that you can fulfill that idea?
Stats, sources, important quotes, case study stuff goes here.
In an ideal world, your proof should be so compelling that readers start to make their OWN conclusions about the product.
Stats, sources, important quotes, case study stuff goes here.
In an ideal world, your proof should be so compelling that readers start to make their OWN conclusions about the product.
EXAMPLES - What can you showcase that exemplifies your core hook in action?
Has anyone tested your idea/method and found success with it?
Tell those stories here
Has anyone tested your idea/method and found success with it?
Tell those stories here
OBJECTIONS - Make a giant list of ALL the reasons you can think that someone would not buy your product
And find a way to address them in the copy with compelling headings, bullets, examples, and text
And find a way to address them in the copy with compelling headings, bullets, examples, and text
That's it.
-PROMISE
-PROOF
-EXAMPLES
-OBJECTIONS
P.P.E.O for short.
And bang! You've got all the elements of a super compelling, converting sales page in just 4 steps.
-PROMISE
-PROOF
-EXAMPLES
-OBJECTIONS
P.P.E.O for short.
And bang! You've got all the elements of a super compelling, converting sales page in just 4 steps.
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