I acquired 1,800+ new customers in one day with Google Ads & TikTok Ads ONLY!
I paid $7.4 per customer
Here's how I did it >>> ( THREAD )๐งต
I paid $7.4 per customer
Here's how I did it >>> ( THREAD )๐งต
[1/13] One Product Keyword Method:
I started by creating a one-product store after researching viral trends by utilizing the keywords everywhere chrome extension. I purchase a domain to match the main product keywords, then I generated cold traffic by targeting that keyword
I started by creating a one-product store after researching viral trends by utilizing the keywords everywhere chrome extension. I purchase a domain to match the main product keywords, then I generated cold traffic by targeting that keyword
[2/13] Campaign Setup:
I start on Manual CPC with extremely low bids on popular keywords. If you created a one-product store to match the product keyword, your quality scores will help by allowing you to rank #1 on Google. Your CPC bid X Your Quality score = Your Ad Rank
I start on Manual CPC with extremely low bids on popular keywords. If you created a one-product store to match the product keyword, your quality scores will help by allowing you to rank #1 on Google. Your CPC bid X Your Quality score = Your Ad Rank
[3/13] Scaling to an open budget:
On this campaign, I will scale it until it has an open budget, meaning that the budget will reach the maximum search impressions. In this case study, I was only using search ads on my stores and I ended up using TikTok ads later on one store.
On this campaign, I will scale it until it has an open budget, meaning that the budget will reach the maximum search impressions. In this case study, I was only using search ads on my stores and I ended up using TikTok ads later on one store.
[4/13] Building Systems:
Once one store is producing profitable sales consistently, I started building systems to automate the fulfillment. I created a group chat with my VA and my agent on skype, they discuss any size changes or any product replacements
Once one store is producing profitable sales consistently, I started building systems to automate the fulfillment. I created a group chat with my VA and my agent on skype, they discuss any size changes or any product replacements
[5/13] Scaling Horizontal:
One-Product stores targeting profitable keywords are cashcows. Once I scaled to the maximum search impressions, I set a Target ROAS bidding strategy to automate the ROAS, and move on to building another store to get more search impressions
One-Product stores targeting profitable keywords are cashcows. Once I scaled to the maximum search impressions, I set a Target ROAS bidding strategy to automate the ROAS, and move on to building another store to get more search impressions
[6/13] Proving more concepts:
Before acquiring 1,800+ customers in a day, I had to prove multiple concepts on the same stripe account. I created multiple stores and rinse and repeated my methods on Google Ads until I had over 5 stores at once doing $1,000+ per day in sales
Before acquiring 1,800+ customers in a day, I had to prove multiple concepts on the same stripe account. I created multiple stores and rinse and repeated my methods on Google Ads until I had over 5 stores at once doing $1,000+ per day in sales
![[6/13] Proving more concepts:
Before acquiring 1,800+ customers in a day, I had to prove multiple c...](https://pbs.twimg.com/media/FRSnD-lXMAAgn9O.jpg)
[7/13] Setting up the backend:
I set up SMS marketing and started working with an email marketing agency to help produce an extra 20% of sales from emails. It was totally worth it since this automated email marketing and all I had to do was focus on the Google Ads Management
I set up SMS marketing and started working with an email marketing agency to help produce an extra 20% of sales from emails. It was totally worth it since this automated email marketing and all I had to do was focus on the Google Ads Management
[8/13] Google Optimize:
I started to split test higher offers and bundles since I typically start with the lowest possible pricing. Google Optimize allows you to A/B split test landing pages to find the best performing offer or angle
I started to split test higher offers and bundles since I typically start with the lowest possible pricing. Google Optimize allows you to A/B split test landing pages to find the best performing offer or angle
[9/13] Offer Testing Success:
One of the split tests was incentivizing a higher AOV and it really helped me gain confidence that my website was the best possible website selling this product. At this point, I was ready to invest into content to take this store to the next level
One of the split tests was incentivizing a higher AOV and it really helped me gain confidence that my website was the best possible website selling this product. At this point, I was ready to invest into content to take this store to the next level
[10/13] Purchasing Content:
I contacted a good friend of mine who has a studio to shoot professional content. He has one of the best video production guys in the world so I knew it was worth investing thousands of dollars into. Here's where things get crazy!
I contacted a good friend of mine who has a studio to shoot professional content. He has one of the best video production guys in the world so I knew it was worth investing thousands of dollars into. Here's where things get crazy!
[11/13] Launching on TikTok
:
One day before the $35,000+ day, it was my first day ever using the TikTok Ads manager. I Immediately setup a cost cap campaign with a $50 budget. When I woke up, it had a 6$ CPA, I raised the budgets and spent $984.03 in the first day
:
One day before the $35,000+ day, it was my first day ever using the TikTok Ads manager. I Immediately setup a cost cap campaign with a $50 budget. When I woke up, it had a 6$ CPA, I raised the budgets and spent $984.03 in the first day
[12/13] Bid Testing Strategy:
I set up multiple cost caps after doing a fair ad test to scale the best creatives and find winning bids. I duplicated the adgroup multiple times to test bids from $7-10. I spent $8,854 on TikTok Ads that day and Google ads Spent $4,683.89
I set up multiple cost caps after doing a fair ad test to scale the best creatives and find winning bids. I duplicated the adgroup multiple times to test bids from $7-10. I spent $8,854 on TikTok Ads that day and Google ads Spent $4,683.89
[13/13] I hope you enjoyed this thread and got good value of it.
The lesson is, once you prove a concept, Re-invest your profits to go multi-channel! Never be complacent and constantly look for areas of growth.
Need to scale on Google? Click the link in my bio to book a call!
The lesson is, once you prove a concept, Re-invest your profits to go multi-channel! Never be complacent and constantly look for areas of growth.
Need to scale on Google? Click the link in my bio to book a call!
I forgot to mention, This was 100% Dropshipping!
Loading suggestions...