27 sentences that'll make you more money than a 4 year marketing degree:
Use the website decisionlab. com/bias to study cognitive bias and use them in your marketing.
Base your service/product around one of Maslow’s Hierarchy of Needs to create an offer there will be demand for.
Create a time limit on when your offer can be purchased to increase the urgency to buy.
Create a quantity limit on your offer to increase the scarcity and desire to buy.
Use powerful words like “fast”, “free”, “easy”, “simple”, “money”, and “guarantee" in your copy.
The colours, font choice, and pictures you use have a powerful effect on how your offer is perceived.
Use the site ColorPsychology. org to influence your target audience’s feelings you want associated with your brand.
Saying who your offer is *not* for can be more powerful than saying who it is for because you make people qualify themselves.
Making your CTA button look ‘clickable’ by adding a drop shadow will increase the clicks you get.
Put rhymes in your headlines to increase memorability in your readers' heads.
Write in the 2nd person to make your writing feel personal for your reader.
When doing product market research, look at 2, 3, and 4 star reviews to find holes in the competition that you can fulfill.
Positioning your offer as a new opportunity is more attractive than a better alternative.
Talk to your target market first to avoid creating an offer people don’t care about.
Emphasize the increase in status people will receive when they use your offer.
When writing copy, constantly ask yourself “Why would someone care?” to prevent writing fluff.
People don’t care about what you sell, they care about the results you can get them.
Customers buy with emotion, then justify with logic.
Show pictures/videos of your product or service in use to increase conversions.
Make your CTA button a different colour than everything else to increase visibility and get more clicks.
More people will read your headlines than read your body copy, so spend extra time crafting compelling ones.
If you need help with headlines, use a free headline analyzer at CoSchedule. com as a guide.
If you don't sell the transformation, they won't buy the product.
People are more likely to buy if you solve a pain instead of fulfilling a desire.
Your testimonials are more believable when there's a name and picture attached to them.
Use memes in your marketing to increase sharability and reach.
When making a sales page, use a hook to grab attention, a lead to create desire, and body copy to handle objections.
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