1/ $FB/Meta 1Q'22 Update
Phew! Meta is NOT dead. Well, at least, not yet.
Even after +20% AH, Meta's "Family of Apps" is still likely priced to be terminally ill business, and its shiny new "Reality Labs" is likely priced to be worth negative!
Here's my notes.
Phew! Meta is NOT dead. Well, at least, not yet.
Even after +20% AH, Meta's "Family of Apps" is still likely priced to be terminally ill business, and its shiny new "Reality Labs" is likely priced to be worth negative!
Here's my notes.
2/ Family DAP and MAP both +6% YoY
Facebook DAU +4% YoY, MAU +3% YoY
# of ad impressions +15% YoY (down YoY in North America, but decline is lower than in Q4), price per ad -8%
Facebook DAU +4% YoY, MAU +3% YoY
# of ad impressions +15% YoY (down YoY in North America, but decline is lower than in Q4), price per ad -8%
7/ ""Reels already makes up more than 20% of the time that people spend on Instagram. Video overall makes up 50% of the time that people spend on Facebook and Reels has grown quickly there as well."
Essentially almost no monetization for 20% of time spent on IG today
Essentially almost no monetization for 20% of time spent on IG today
11/ "engagement for both Facebook and Instagram, remain above the levels they were at pre-pandemic and that's true both globally and in the U.S"
"Reels does pull time away from other surfaces, but we do believe it's additive to overall engagement"
"Reels does pull time away from other surfaces, but we do believe it's additive to overall engagement"
End/ Here's what I wrote a few weeks ago about what's implied in Meta's stock price (no paywall): mbi-deepdives.com
I'll cover $AMZN tomorrow.
I'll cover $AMZN tomorrow.
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