5 reasons why you’re #1 in the SERPs and still have low CTR 👇
Only 50% of searches result in a click.
The average CTR today is 39%.
So if you’re writing optimized content, why is your CTR so low? 🕵️
The average CTR today is 39%.
So if you’re writing optimized content, why is your CTR so low? 🕵️
Culprit #1: Crowded SERPs
Searchers have to scroll past ads, featured snippets, and PAA sections to reach your page.
(How many do you think reach the bottom? 🤦♂️)
Searchers have to scroll past ads, featured snippets, and PAA sections to reach your page.
(How many do you think reach the bottom? 🤦♂️)
Culprit #2: Maps, videos, and images
🧠 When SERPs have multiple features, you lose SERP real estate.
Maps, videos, and image results push your page down.
Searchers won’t even scroll down.
🧠 When SERPs have multiple features, you lose SERP real estate.
Maps, videos, and image results push your page down.
Searchers won’t even scroll down.
Culprit #3: Instant answers
Are you ranking for simple questions?
Searchers don't need to click through if Google displays the answer in the SERP. 🤯
(They get answers without leaving the search.)
Are you ranking for simple questions?
Searchers don't need to click through if Google displays the answer in the SERP. 🤯
(They get answers without leaving the search.)
Culprit #4: Ads
If you rank for popular queries, your content competes with 4 ads at the top of the SERP + more at the bottom!
Can you win? 🤔
It depends - advertisers are limited in the KWs they can target.
Make your content more specific.
If you rank for popular queries, your content competes with 4 ads at the top of the SERP + more at the bottom!
Can you win? 🤔
It depends - advertisers are limited in the KWs they can target.
Make your content more specific.
Culprit #5: Your title & meta description
If your SERP isn’t full of features & ads, your content might be the problem.
Are your title tags and meta descriptions promising value?
If your SERP isn’t full of features & ads, your content might be the problem.
Are your title tags and meta descriptions promising value?
The search is changing.
Here’s how to increase your CTR 👇
Here’s how to increase your CTR 👇
💡 Target low-competition keywords
Find long-tail keywords with lower search volume:
✔️ They’re more targeted
✔️ Easier to compete for
✔️ Fewer ads, featured snippets & Google gimmicks
Find long-tail keywords with lower search volume:
✔️ They’re more targeted
✔️ Easier to compete for
✔️ Fewer ads, featured snippets & Google gimmicks
💡 Experiment with different content formats
✔️ Try videos & images for SERPs where they dominate.
✔️ Optimize your alt tags.
✔️ Research video SEO
✔️ Try videos & images for SERPs where they dominate.
✔️ Optimize your alt tags.
✔️ Research video SEO
💡 Focus on specific & transactional intent:
👉 Write content for specific queries like “gardening tools for bad backs”
👉 Find new & rising topics
👉 Create bottom-of-the-funnel content
(Google doesn’t mess with transactional queries as much because of the ads. 🤫)
👉 Write content for specific queries like “gardening tools for bad backs”
👉 Find new & rising topics
👉 Create bottom-of-the-funnel content
(Google doesn’t mess with transactional queries as much because of the ads. 🤫)
I hope this helped! 🥳
Get more tips for increasing your CTR even in a crowded SERP:
blog.lowfruits.io
Get more tips for increasing your CTR even in a crowded SERP:
blog.lowfruits.io
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