Jim Hamilton
Jim Hamilton

@iamjimhamilton

26 Tweets 21 reads Sep 18, 2022
If your open rates suck, your email list is worth $0.
Here are 21 subject line frameworks to skyrocket your opens (and get you 2-4X more clicks and sales):
#1: Lower case
- what boosting opens does to your bottom line
- what turmeric does to your brain
- the hottest selling affiliate products online…
#2: The 1-2 word
- Dementia warning
- cinnamon
- cucumber water
- woops
- email mistake
#3: Curiosity
- Where I get my traffic and leads from…
- doing this for 5 minutes in the morning gives you perfect blood sugar
- This breakfast drink eliminates constipation? (not coffee)
#4: Contrast
- why cavemen had no cavities
- do nothing to fix your type 2 diabetes? (it really works)
- which is worse rice or almonds?
#5: Controversial
- Carbs are not the problem (this is)
- Don’t Eat Trail Mix (unless…)
- AVOID magnesium (unless…)
#6: Checklist
- 32 signs fungus is taking over your body
- these 17 words could make you a 6-figure copywriter
- these 10 niches are easier to succeed in…
#7: Reverse checklist
- 2 reasons why not to become a copywriter
- 4 tricks not to try in your next email sequence
- 7 ways not to make money online
#8: Lower case + 1 all caps
- apple cider vinegar + baking soda for your FACE
- do THIS before you get infected
- the simplest way to JUICE your open rates
#10: Fill in the blanks
- Swipe this _____ (converting at 29.49%)
- Why _____ can make or break your online biz
- Freelance copywriters who _____ are doomed (here’s why)
#11: Comparison
- watermelon or blueberries
- cold calling vs outbound dialing
- Pork vs Chicken vs Beef
#12: Damaging admission
- I wanted sex in the worst way
- ā€œOops, I think I just peed a little!ā€
- I had to rewrite the entire email sequence
#13: Callout
- heartburn: use 10 drops of THIS liquid
- Men: Do THIS 2x/day to sleep through the night (without peeing)
- Copywriters: do THIS before you start writing your next sales letter
#14: Giveaway
- [Free Download]: 10 ways to fast your way to a flat belly
- [Free PDF]: Affiliate Marketing in 2022
- [Replay]: Podcast Profit Secrets (expires in 48h)
#15: Check in
- Hey - everything okay?
- u good?
- Following up
#16: Before and after
- She was fired…but now she makes $17k a month writing copy
- Agency owner QUITS to start selling… then does 18k in 1mo?
- veteran copywriter thinks he knows it all… then THIS happens
#17: Question
- Do you pee like this? (#1 sign of prostate failure)
- want to become an email super affiliate?
- did u submit that copy yet?
#18: Weird
- pour listerine on your feet
- she straddled this guy during his bench press
- never fear me in your docs again
#19: Prediction
- RIP tech sector [1993-2021]. You never saw it coming…
- Reclusive Millionaire Warns: ā€œGet Out of Cash Nowā€
- The death of black coffee?
#20: Expert
- Urologist: try THIS if you have an enlarged prostate
- Scientists: Eat This White Mineral to Regrow Your Teeth
- U.S. Cardiologist Says Carbs Are Not The Problem (This Veggie Is)
#21: Last chance
- LAST REMINDER: 100 leads in the next 30 days…
- [Expires in 3 hrs] Last chance to save $17,624 on this…
- Tick tock (offer expires at 12 AM PST)
A few notes:
- most of these are from health
- health is a playground for top copywriters (money + relationships are 2 others)
- 95% of these are REAL subject lines from my swipe file
If you aren’t saving all the eye-catching emails you get in a separate folder…
Start ASAP.
This way…
Anytime you need to come up with a killer subject line…
You can take a quick stroll through your email swipe file and come up with a subject line that SLAPS in 2 minutes or less.
Bonus points if you mix and match šŸ˜‰
Last thing:
Sometimes the reason a subject line works so well because it hits Primary (instead of Promotions or Spam)...
Meaning way more people on your list end up seeing it.
So don't sleep on those 1-2 word ones 😈
If you found this thread helpful…
- Follow me @jimh4milton for more
- Retweet the first tweet to help me share it:
If you’re a freelancer looking to sharpen your high-income skillset…
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As a bonus, I’ll send you a free guide on 5 high-income skills + how to hit 6-figures in 2022.

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