9 Tweets 17 reads Apr 30, 2022
How we collected well over 100 pieces of UGC per week.
Yes, over 100 videos and photos from customers. Every week, automated.
ss is so you pay attention to this- non-sexy but important thread 😭
1. Make this packing slip or something similar. It really catches peoples eye and most people take the time to read it.
2. It sends people to a landing page like this. If built with Boast, people can easily shoot videos or photos directly from the landing page.
Some UGC we frequently collected:
1. Before and after photos
2. Videos of using the product
3. Selfies with people holding your product
4. Testimonials πŸ‘‡πŸ‘‡
Quality testimonials were somewhat difficult to source from here. Maybe 10-20% were usable. But you can increase that % if you set them up for success by adding talking points, prompts, and most importantly:
You should DEFINITELY provide examples of what you’re looking for. The more complex the content you ask for, the lower your response rate will be, and the more people will fuck it up.
You can and should also add questions to this page in order to understand your customer better, improve your product/experience, and get better.
BONUS: Boast has a really cool feature where depending on the stars someone rates their order with, it will show different CTAs on the confirmation page.
For 4/5 star reviews, ask people to leave a review on trustpilot, Google, Amazon, your website, etc
Most will.
This is not sponsored and I have no affiliation with Boast.
Took over a year to optimize this UGC strategy and you get the learnings in under a minute 😳
Follow for more v a l u e

Loading suggestions...