Try This New eCommerce YouTube Strategy ⏬
I tested this in April for one of my clients
30 Days w/ $500 in ad spend
the result?
over $8,000 in revenue (1600% ROAS)
use my campaign structure + 3 special sauces 🍝
I tested this in April for one of my clients
30 Days w/ $500 in ad spend
the result?
over $8,000 in revenue (1600% ROAS)
use my campaign structure + 3 special sauces 🍝
this client has GREAT video creatives
> highlights the product
> very lifestyle heavy
> professionally shot/edited
so I wanted to get as many of these product ads in front of potential customers as possible
here is how I structured the remarketing campaign:
> highlights the product
> very lifestyle heavy
> professionally shot/edited
so I wanted to get as many of these product ads in front of potential customers as possible
here is how I structured the remarketing campaign:
1 Campaign @ $10-$20/day (Drive Conversions)
1 Ad Group
10 Ads --> each video is a product
Extensions --> sitelinks to collections
1 country
Bidding --> Max Conversions
Exp Inventory
Landing Pages --> product page
Ad Copy --> product focused
so what caused the insane results?
1 Ad Group
10 Ads --> each video is a product
Extensions --> sitelinks to collections
1 country
Bidding --> Max Conversions
Exp Inventory
Landing Pages --> product page
Ad Copy --> product focused
so what caused the insane results?
Sauce #1: Product Feed
Make sure you have your product feed enabled in the campaign
Sounds simple and it is
Yet most people skip this for some reason
Google will show relevant products around your ads
Tip --> take this further and add ONLY products you're advertising
Make sure you have your product feed enabled in the campaign
Sounds simple and it is
Yet most people skip this for some reason
Google will show relevant products around your ads
Tip --> take this further and add ONLY products you're advertising
Sauce #2: Device Segmentation
Make sure you take TVs off right away, don't skip that
Tablets are up to you and your customer sales cycle
Then test Mobile and Desktop for 30-60 days and see which device is more profitable for you
NOTE --> check path attribution before removal
Make sure you take TVs off right away, don't skip that
Tablets are up to you and your customer sales cycle
Then test Mobile and Desktop for 30-60 days and see which device is more profitable for you
NOTE --> check path attribution before removal
Sauce #3: Take Targeting Further
yes you want to include your "all visitors" audiences and general ones like that
but take it further!
this way you can have more data and mold the campaign as you wish
ex
> all/specific product pg
> collection pg
> cart ab
> combined segments
yes you want to include your "all visitors" audiences and general ones like that
but take it further!
this way you can have more data and mold the campaign as you wish
ex
> all/specific product pg
> collection pg
> cart ab
> combined segments
Loading suggestions...