Everything you need to know about keywords, what they do for your book, how you can find the right ones, and how you can use them to maximise sales
(A Thread)โฌโฌ
(A Thread)โฌโฌ
Firstly, it is important to know what keywords are.
Essentially they are words/phrases that a customer might search for in order to find your book
It is therefore essential to have an effective keyword strategy in order maximise book sales
Essentially they are words/phrases that a customer might search for in order to find your book
It is therefore essential to have an effective keyword strategy in order maximise book sales
It is also important to understand where keywords can be utilised. Their SEO impact is ranked in the following order:
1) Start of Title
2) Start of subtitle
3) Within title and subtitle
4) In 7 keyword boxes
This means, YOUR MOST RELEVANT KEYWORDS NEED TO BE IN YOUR TITLE
1) Start of Title
2) Start of subtitle
3) Within title and subtitle
4) In 7 keyword boxes
This means, YOUR MOST RELEVANT KEYWORDS NEED TO BE IN YOUR TITLE
The title of your book should therefore be a combination of exactly what the book is, and exactly what customers are likely to search to find it.
The rest of the subtitle can include other relevant keyword phrases
See example belowโฌ
The rest of the subtitle can include other relevant keyword phrases
See example belowโฌ
For this example, I've highlighted 3 things the Title/Subtitle do well
1) Main keyword phrase standing alone in the title
2) Attention grabbing description
3) Use of subtitle to reach other but relevant audiences
This is exactly how you should approach your title
1) Main keyword phrase standing alone in the title
2) Attention grabbing description
3) Use of subtitle to reach other but relevant audiences
This is exactly how you should approach your title
IMPORTANT
While you should use your title and subtitle to rank well on Amazon, do not 'keyword stuff' just to benefit SEO - it will do more harm than good
e.g. "Animals Quiz Book: Animal Facts, Activity, Trivia Book For Boys, Girls, Kids"
Would be a poor keyword-stuffed title
While you should use your title and subtitle to rank well on Amazon, do not 'keyword stuff' just to benefit SEO - it will do more harm than good
e.g. "Animals Quiz Book: Animal Facts, Activity, Trivia Book For Boys, Girls, Kids"
Would be a poor keyword-stuffed title
Now that we have a title and subtitle optimised with important and relevant keywords, it's time to look into the 7 keyword boxes to increase our book's exposure further
There are 2 effective ways of utilising the keyword boxes.
1) Specific phrases a customer will search 'Animals quiz book'
2) Lots of individual words that relate to the book topic 'Animal, Lion, Quiz, Zoo, Fun'
What's interesting is these both target keywords differently:โฌ
1) Specific phrases a customer will search 'Animals quiz book'
2) Lots of individual words that relate to the book topic 'Animal, Lion, Quiz, Zoo, Fun'
What's interesting is these both target keywords differently:โฌ
1) Specific Phrases
Because these are specific to a search term, they won't have as much of a reach as a keyword box full of individual related words
However
For that specific phrase, the SEO ranking will be far stronger
Because these are specific to a search term, they won't have as much of a reach as a keyword box full of individual related words
However
For that specific phrase, the SEO ranking will be far stronger
2) Individual words
On the flip side, keyword boxes full of individual book-related words will reach a greater number of customers
However
They won't compete as well with specific phrases ie. 'Animal, Fun, Book' might rank for this example but not as well as 'Animal Quiz Book'
On the flip side, keyword boxes full of individual book-related words will reach a greater number of customers
However
They won't compete as well with specific phrases ie. 'Animal, Fun, Book' might rank for this example but not as well as 'Animal Quiz Book'
IMO, it is therefore important to cover both basis
I will generally fill 4 of the boxes with specific search terms and the remaining 3 with associated words
This way Amazon will be able to rank me high for the terms I want and also use the individual words to broaden my reach
I will generally fill 4 of the boxes with specific search terms and the remaining 3 with associated words
This way Amazon will be able to rank me high for the terms I want and also use the individual words to broaden my reach
For this Animal Quiz Book example I would do something like the following:
I have a good balance between ranking well for specific phrases and also broadening my reach through relevant words that can be linked together
I have a good balance between ranking well for specific phrases and also broadening my reach through relevant words that can be linked together
In order to find these words/phrases, all I did was have a play around with the Amazon search bar to see what recommended phrases kept appearing
I then looked into these search terms and looked at what words were consistent in the title/subtitle across the books that showed up
I then looked into these search terms and looked at what words were consistent in the title/subtitle across the books that showed up
Now there is no 'Correct Way' of finding and using keywords - this is just the method that I use and have had great success using
Key things to remember:
1) Don't keyword stuff title
2) Don't repeat title in keyword boxes
3) Keep keywords relevant to your book
Key things to remember:
1) Don't keyword stuff title
2) Don't repeat title in keyword boxes
3) Keep keywords relevant to your book
I hope this thread has educated you more on what keywords are and how you can apply a strategy to utilise them and make more sales
If you enjoyed this thread and/or found it useful then please share it around to help as many people as possible and follow for more KDP tips
As always, if you have any questions about anything mentioned then drop me a DM๐ฅ
As always, if you have any questions about anything mentioned then drop me a DM๐ฅ
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