6 Tweets 17 reads May 05, 2022
$1,000 per day Google Ads Strategy Revealed
How to ONLY target Apps for 3.99 ROAS!
A thread >>> ๐Ÿงต
[1/5] Performance Max Structure:
I initially started this pmax app targeting campaign with 2 asset groups targeting all products for a highly specific niche. One asset group had a bucket of apps in one category, and the other asset group had a bucket of apps in another category
[2/5] Analyzing the Data:
I let these asset groups run and I would check under listing groups to narrow down products by subdivision. I would start by sorting by product type, then I would sort by Item ID. Anything that spends $10-20+ without a sale I am typically killing
[3/5] Horizontally Scaling the Winner:
I noticed one specific asset group with multiple apps was performing well, so I decided to separate single apps into separate asset groups. I then added 10 additional asset groups targeting one app per asset group to the campaign
[4/5] Results From Separation:
Out of the 10 separate asset groups tested, I had 4/10 that got sales with 19 ROAS, 14 ROAS, 9 ROAS, and 7 ROAS. The spend is larger for the buckets of apps but these tiny pockets really help blended ROAS
[5/5] I hope you enjoyed this thread
Apps Targeting works great, now you know!
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