15 highlights from the book THE $100 STARTUP:
1. Plans are only good intentions unless they immediately degenerate into hard work.
2. The new reality is that working at a job may be a far riskier choice.
3. If you make your business about helping others, you’ll always have plenty of work.
4. The missing piece is that you usually don’t get paid for your hobby itself; you get paid for helping other people pursue the hobby or for something indirectly related to it.
5. A feature is descriptive; a benefit is emotional.
6. If you don’t know what you’re doing, it’s easy to get frustrated and give up.
7. When all else fails, ask yourself how you can help people more.
8. Entrepreneurs are not necessarily risk-takers; it’s just that they define risk and security differently from the way other people do.
9. Use the process of skill transformation to think about all the things you’re good at, not just the obvious ones.
10. Don’t waste your time living someone else’s life.
11. A hustler represents the ideal combination: work and talk fused together.
12. Sometimes what people say they want and what they actually want are different things.
13. It’s always better to start from where you are than to wait for everything to be perfect.
14. Empowering others is our greatest marketing effort.
15. Dreams tend to grow as you pursue them.
BONUS:
The biggest successes have the biggest failures behind them.
The biggest successes have the biggest failures behind them.
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