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18 Tweets 51 reads May 10, 2022
Study thread on
MARUTI INTERIOR PRODUCTS LIMITED
Maruti Interior Products Limited is engaged in manufacturing and domestic sale & export of modular kitchen storage system, aluminium long wardrobe handle & profile handle.
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(1/n)
Company mainly has two brands under its portfolio:
1. EVERYDAY KITCHEN (Economic range)
everyday-india.com
2. SPITZE BY EVERYDAY (Premium range)
spitzebyeveryday.com
(2/n)
Contract Manufacturing
It does contract manufacturing for big companies, namely;
- Godrej
- Hafele India
- Kaff Appliances
- Walmart
- Homelane
- Livespace
- Spacewood
(3/n)
E-Commerce Presence
MPIL has an online presence selling direct to customers via online, e-commerce platforms like Amazon and Flipkart.
amazon.in
With an eye on the direct customers, the company has also developed Do it yourself (DIY) products.
(4/n)
Competitive Strengths:
•High quality & varied manufacturing capability
•Experienced & skilled marketing team
•Online marketing & sales of products
•Prestigious awards & recognition
•Ambitious expansion plans
•Experienced promoters & trained employee base
(5/n)
All products manufactured by MIPL are designed in-house and the company has marketing and distribution network across India.
The company has 300+ dealers and 25+ distributors PAN India.
(6/n)
Growth Prospects:
Company is in initial stage with WALMART USA and are in talk with 2 companies who purchase wire products in very big quantity.
Company is also in process of tie up for oven wire shelf with one company in AUSTRIA.
(7/n)
Expansion Plans
- Install automatic Nickel/ Chrome Plating Plant and Powder Coating Plant.
- Going to introduce wardrobe hardware like sliding door fittings.
(8/n)
Expansion Plans
- Plan to enter into kitchen appliances segment, where they will be starting with small appliances like Hand Blender, Blenders, Electric Grills, Toasters, Air Fryers, induction cookers, coffee maker, electric kettles, personal grooming products.
(9/n)
Expansion Plans
- Gradually planning to introduce big appliances like Chimneys, In built ovens, dishwashers, cooktops, induction tops
- Plan to launch a premium brand in segment of DENIM & Eye Wear Products.
(10/n)
Revenue Target:
With all these products and projects in pipeline, they plan to achieve a turnover of around 100 Crores within 5-6 years.
Their current market stands at 57 Cr.
(11/n)
Promotors:
Lunagaria Family owns the MPIL company and has a huge experience behind them.
1. Mr. Paresh Purushotam Lunagaria,
2. Mrs. Parul Paresh Lunagaria
3. Mr. Nirmal Paresh Lunagaria
(12/n)
Financials:
Company's revenue has grown well from 11 Crores in FY19 to 18 Crores in FY20. Then due to covid-19 there is a dent and revenue reduced to 15 Crores. However, despite reduction in revenue, company has able to maintain healthy EBITDA and NPM Margins.
(13/n)
Fundamentals:
1. Company's Debt/Equity is less than 1 and Current Ratio of 2.28x suggest, the balance sheet is strong.
2. Company has healthy ROE of 16.6%, ROCE of 20.7% and ROIC of 14.3%
3. Promotor holding is 74.2%
(14/n)
Comparison with Peers
There is no direct listed peer for this company. The only bit match is the Somany Home Innovations (SHIL), which has a segment of kitchen accessories.
(15/n)
Known issues (Negative)
- There are direct tax proceedings against the company involving sums of INR7.3 lakh.
- Micro cap company
- illiquid stock
- SME Segment and lot size limit.
- A lot would depend on their expansion plans.
(16/n)
Market Cap: 57Cr
CMP 77.45
Lot Size 2000
Accumulate between 68-72
SL 64 CLBS
(17/n)
Reference:
BSE SME IPO Prospectus
bseindia.com
Screener
Marketsmith
Multiple documents
(18/n)

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