Technology
Business
Marketing
E-commerce
Digital Marketing
Email Marketing
Website Traffic
Segmentation
Revenue Optimization
My agency has generated over $57 million with email marketing.
Here are 14 principles we swear by to print $$$ for our clients (go ahead and steal them all) ๐๐ฟ
Here are 14 principles we swear by to print $$$ for our clients (go ahead and steal them all) ๐๐ฟ
1. Make sure you have pop-ups for both mobile and desktop.
This needs to be a strong offer to leverage the traffic you're getting to your site.
This does not always have to be a monetary incentive
It can be a digital download, giveaway, info product that provides value etc.
This needs to be a strong offer to leverage the traffic you're getting to your site.
This does not always have to be a monetary incentive
It can be a digital download, giveaway, info product that provides value etc.
2. Go deep with segmentationโfocus on frequency, recency, product categories, demographics etc.
Look for the hidden revenue opportunities where there are large groups of people present.
More people = more opportunity=$$
Look for the hidden revenue opportunities where there are large groups of people present.
More people = more opportunity=$$
3. Have a good retention tech stack in placeโreferrals, survey, reviews, loyalty, SMS.
Make sure these all sync with your ESP via targeted flows.
Make sure these all sync with your ESP via targeted flows.
4. Create a vault of campaigns that you can pull out of your back pocket when things are slow.
These should be a mixture of value based emails and sales/offer focused campaigns.
These should be a mixture of value based emails and sales/offer focused campaigns.
5. Have 3 main pop-ups that are behaviorally triggered to target:
>Existing customers with an upsell offer/invitation to become VIP
>New customers with a new offer
>Exit intent
>Existing customers with an upsell offer/invitation to become VIP
>New customers with a new offer
>Exit intent
6. For promos, avoid friction and have auto applied discounts to increase chances of conversion.
With sales and big promos, I would recommend using easy static codes that are easy to remember and enter at checkout.
With sales and big promos, I would recommend using easy static codes that are easy to remember and enter at checkout.
7. Review your best campaigns every month/quarter.
Then you're gonna wanna repackage these into existing flows that are underperforming.
Or you can have them scheduled as a resend.
Then you're gonna wanna repackage these into existing flows that are underperforming.
Or you can have them scheduled as a resend.
8. Add a Klaviyo form to have your abandoned cart offer on your website to increase conversions.
9. Create an instant upsell for buyers when they make a purchase that is time sensitive.
Ideally, this should be an offer they can't refuse that is still profitable for you but a steal for them!
Make sure to add urgency with a countdown timer.
Ideally, this should be an offer they can't refuse that is still profitable for you but a steal for them!
Make sure to add urgency with a countdown timer.
10. Resend emails in your high converting flows to non openers eg welcome flow, abandoned cart etc
Ideally, resend the email with the offer/incentive.
Ideally, resend the email with the offer/incentive.
11. If you offer payment plans like Clear Pay or Klarna, add this in your high cart value abandoned cart or checkout flows.
12. Consider words and phrases like:
โYou qualifyโ
โWe don't usually do thisโ
โComplimentaryโ instead of FREE
To convey a more premium value prop without having to devalue your brand.
โYou qualifyโ
โWe don't usually do thisโ
โComplimentaryโ instead of FREE
To convey a more premium value prop without having to devalue your brand.
13. Resends should focus on these key core segments:
Non clickers
Non openers
Non purchasers
Non clickers
Non openers
Non purchasers
14. Have dedicated swipe ups on social media platforms to drive sign-ups think TikTok, Instagram etc. with a dedicated landing page.
Focus on social media exclusive discounts e.g.
"TikTok fam get 15% off instead of 10%"
Focus on social media exclusive discounts e.g.
"TikTok fam get 15% off instead of 10%"
If you enjoyed this, hit the RT on the first tweet, so I know to produce more of this style of content
Hope you found this valuable ๐๐ฟ
Hope you found this valuable ๐๐ฟ
If you're interested in building an email marketing agency or scaling your existing one past $10K/month
Grab my FREE 1.5-hour training I put together on how to start
Plus insights on what's working in my agency, and useful tips ๐๐ฟ
wishiknewthissooner.com
Grab my FREE 1.5-hour training I put together on how to start
Plus insights on what's working in my agency, and useful tips ๐๐ฟ
wishiknewthissooner.com
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