A serious contradiction emerging between the mass synchronising powers of digital media, that enable the near-instantaneous global spread of words and ideas into all contexts, and a competition-based logic that elevates the social value of novel and "luxury" ideas.

Seemingly every medium and institution ends up rapidly adopting and broadcasting on all frequencies the same neologisms and novel concepts to an increasingly bemused public. Those not plugged into the status game learn the hard lesson that they are no longer "players."